Do Twitter trends reflect the state of the world? Let’s hope not.
Posted on 16. May, 2012 by Sam Leach.
As Scotland is the country that puzzled the world when ‘Hurricane Bawbag’ trended worldwide, I think it’s safe to say we’ve all been witness to some questionable trends. Within hours there were ‘I survived hurricane bawbag’ t-shirts for sale online and Scotland subsequently had to explain to the world exactly what a ‘bawbag’ is. The one theme [...]
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Paid Search Management Tools
Posted on 15. May, 2012 by Sandra D'Onofrio.
There’s a number of PPC management tools out there and it can be difficult choosing the right one for your business. While there may be different features that deemed important by different people, there are a few capabilities that any good paid search management tool should have, to ensure time savings and effective campaign management. [...]
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The Synergy between SEO and PPC
Posted on 11. May, 2012 by Hannah Murray.
As a proud advocate of all things SEO, sometimes I can find myself overlooking the importance of PPC. For me, the beauty of SEO lies in a site ranking and performing well on merit of the quality of the site, and not by the amount of money a site has spent getting to the top. [...]
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Understanding Google Webmaster Tools 404 Errors
Posted on 09. May, 2012 by Richard Falconer.
Google Webmaster Tools is a great resource for site owners but its error reports can be quite scary to site owners or SEOs who don’t understand them. This lack of understanding can lead to additional work for little or no benefit. One of the main areas where this happens is in the “Not found” section. [...]
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So, what does a User Experience Architect actually do?
Posted on 08. May, 2012 by Amy McInnes.
A colleague recently wrote a post, describing her experience of blank expressions and puzzled looks when telling friends about her job. Having had a similar experience, I thought I’d follow her lead and describe what it is exactly a user experience professional does in their average day. Typically, I’d start by outlining what’s expected of [...]
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Blogger events: What’s the deal?
Posted on 03. May, 2012 by Jac Thurmond.
Blogger events have definitely become one of the latest big things in digital, and that might be a bit of a head-scratcher to some parts of the SEO world. After all, if you factor in the cost of the venue, the drinks and canapés, the giftbags, the creative effort, the sheer amount of time [...]
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The real value of an agency in Affiliate Marketing
Posted on 30. Apr, 2012 by Susan Jamie.
Written by Susan Jamie and Fiona Robertson. Those involved in the industry have seen a shift recently in the way affiliate marketing is perceived, even moving away from the description of “Affiliate Marketing” towards the all-encompassing name of Performance Marketing. This change has been witnessed in a number of ways, including the annual A4U awards, [...]
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Making finance content Pinteresting
Posted on 30. Apr, 2012 by Jenna Mclauchlan.
After Facebook bought Instagram and Pinterest became one of the biggest drivers of referral traffic, there has been an enormous amount of discussion around image sharing recently. Image content has been pitched as the future of social networking. It provides an extremely effective way to engage with a brand’s audience and make that brand’s online [...]
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KISS and the Three Cons Test. Breaking down Social Analytics.
Posted on 27. Apr, 2012 by Edward East.
Since joining LBi a year ago, the hot topic for discussion has been social media and what does it really mean? This post is not going to answer that question, instead it is going to attempt to answer this one: how do you begin to measure the impact of social media? Twitter, Facebook and [...]
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What is Instagram and what’s all the fuss?
Posted on 25. Apr, 2012 by Richard Eckles.
Instagram is a mobile photo sharing app. Some might say it’s a micro blogging site for users to share their life through photos, in a similar way that Twitter does with words. Of course it is the simplicity of Instagram as a concept that has gained it such huge success since launching in October 2010. [...]
