Will your mother tongue survive online?
Posted on 14. Nov, 2012 by Maria Polyakova.
While webmasters in English speaking countries go out of their way to come up with an efficient and creative course of actions aimed at reaching out to an increasing number of people all over the world, the daily to-do list of professionals in some other countries has a completely different agenda on it. Their job [...]
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Has Amazon broken traditional publishing?
Posted on 01. Nov, 2012 by Anne Ratigan.
Self-publishing, Indie publishing… whatever you call it, Amazon is making it easier than ever and it’s changing the publishing landscape in ways that would have seemed impossible in a pre-kindle world. Amazon’s Kindle Direct Publishing Platform, launched in September this year, offers anyone the chance to self-publish their books on the Amazon Kindle store for [...]
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DR Display Campaign, Where to Start?
Posted on 30. Oct, 2012 by Emma Hallengren.
When creating a direct response display campaign there are several points (start to end) that we take into account. It’s inevitable that the moment you receive the brief from a client youimmediately start to think about how and where to invest and efficiently make the most out of the budget. But first things first, make [...]
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Great Expo-Tations
Posted on 29. Oct, 2012 by Louisa.
Last week was my first experience of the A4U Expo – seen by some as an initiation into the official world of performance marketing! I had high expectations of the Expo, having heard a great deal about it from my team and other contacts within the industry, and was eager to experience it for myself. [...]
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What is Community Management?
Posted on 19. Oct, 2012 by Claire Connachan.
Put the phrase “community management” into a Google image search. This is what you get. Flowcharts, diagrams, little 3D guys holding hands in a communal circle and the standard icon of marketing stuff… the jigsaw piece. Oh dear. It would appear that community management is quite a difficult thing to explain. Looking at Google’s visual representations, you’d [...]
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LPC, LMS, YTO, LFR: Facebook’s Generation Z Lingo
Posted on 17. Oct, 2012 by Michael Thomson.
Exploring some of the lingo of Generation Z on Facebook. Generation Z is the common name for the group of people born between 1990s and present day. For a while now, people have documented that their actions, attitudes and movements carve the future for digital media. Still trying to hold onto my youth, I often [...]
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Rich Snippets: Why we should still care
Posted on 17. Oct, 2012 by Hannah Murray.
Rich Snippets have been around since 2009 but for the purpose of this post, let’s revisit the definition before we go in to more detail. In essence, rich snippets are ‘’search results that have been enhanced using structured data from your webpages ‘’. The use of rich snippets allows brands to harness the type of [...]
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Mobile SEO: How to proceed?
Posted on 15. Oct, 2012 by David Gurr.
In the last few years, the mobile share or web traffic has increased significantly. Around the globe this share varies. Mobile Traffic : Globally 2010 2012 % Increase Africa 5.81% 14.85% 155.59% Asia 6.1% 17.84% 192.46% Europe 1.81% 5.13% 183.43% North America 4.71% 7.96% 69.00% Oceania 2.88% 7.55% 162.15% South America 1.46% 2.86% 95.89% Worldwide [...]
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The first mobility Christmas
Posted on 12. Oct, 2012 by Andrew Girdwood.
Christmas is months away. My Twitter feed, dominated by digital marketing, communications and technology people has seen plenty of disbelief. Why do shops have Christmas messaging up already? Why? Despite the apparent outrage, I suspect most of the people pointing at the incipient decorations and sale offers know why retailers are already preparing for Christmas. [...]
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Building a Conversion Optimisation Team
Posted on 12. Oct, 2012 by Sarah Curds.
Set Your Stage for Increased Returns Many clients have asked “what makes a good conversion optimisation team?” Should they create an internally resourced stand-alone department, pull together a one-off project or be agency led? There’s an easy answer to this question, don’t sweat the structure, focus on the detail. The structural make-up of the team [...]
