The Travolution awards 2011 shortlist has been announced and bigmouthmedia is nominated in the category ‘Best use of SEO’ with Jumeirah hotels. We have been working with Jumeirah since 2007 and today we partner to develop both SEO and social media strategies targeting the luxury traveller.
Jumeirah is a fantastic brand to work with and they have an open-minded view on how luxury hotels should use Social Media.
With Facebook and Twitter now providing search functionality – and Google and Bing incorporating real-time results into the SERPs – SEO has become social. I strongly believe that the key to SEO success is when you synergise SEO and social campaigns. Interesting, engaging and optimised content should be targeted with strong link building campaigns, set to push it through the various social media channels and help it go viral and generate waves of publicity. With Google’s +1 button which may be part of future algorithms engaging content is set to play an even larger role in SEO campaigns in the future.
A great example of a synergiesed SEO and Social strategy was Jumeirah’s first ever TV advertising campaign for Burj al Arab, which was optimised, tweeted, submitted via Facebook, YouTube and rich media press releases. The news went truly viral and boosted the campaign as a result.
It’s not hard to see why when you watch the video following a diver as he jumps of the helipad of the iconic sail-shaped Burj Al Arab – often voted the world’s most luxurious hotel. Having engaging content and compelling rich media is cruical to any successful SEO and Social Media campaign.