Have you ever wanted to give a donation to charity, but found yourself without any physical money? Near Field Communication (NFC) and mobile contactless payment could help solve this dilemma.
Picture the scene, I was walking out of M&S at Ocean Terminal, and I was asked by a volunteer to donate to charity. Doing the whole ‘patting jean pockets with hands’ and saying “Sorry, I have no change” has been too often my response for the last few years. Fact is, I never carry cash. I could actually go as far as say I hate the stuff. And, I don’t think Im alone.
With charitable donations on the decline, organisations could look to innovation as a helping hand to steer donation numbers back up.
Near Field Communication
Near field communication, or NFC, allow for simplified transactions, data exchange, and connections with a touch. A smartphone or tablet with an NFC chip could make a credit card payment or serve as keycard or ID card. Wikipedia
I think with the rise of built-in integration of NFC in mobile phones and tablets, charities could benefit from a contactless donations system. Rather than providing a physical donation, charities could ask people to contribute via contactless payments.
I for one who never carries cash would be more than willing to donate this way – it would be easy…
- Take out mobile phone
- Type in donation amount
- Swipe mobile past the volunteers programmed device
- Donation is complete
Based on these short, short steps, I hope you can see how easy and efficient contactless donations via NFC could be. You can understand why Juniper and Google are backing NFC – speed spending frenzies!
Taking it a step further (get ready for the digital marketer in me), the charity could send me a nice little receipt saying “Thank you for donating Michael” suggesting I spread the word of my kind actions and pre-populate a status update for my preferred social networks, Facebook and Twitter. Here my friends and followers can digitally reward me for my actions with retweets and ‘Likes’, inadvertently, but in a good way, helping to spread the word of the organisation I donated too. Remarketing lives outside of display don’t you know.
I personally don’t think contactless payments are widely accessible enough for charities to do as proposed. The technology is there or thereabouts, but the will is not. I put this down to the’ generation game’. No, not The Generation Game with Sir Bruce Forsyth, the generation game where it takes a generation to accept and pass on their device to the next, typically the elder generation. For example, me renewing my mobile phone contact, getting a new mobile and giving my old NFC enabled device to my mum – that generation game. Most mobile phone contract lengths in the UK are 18 months now, so I’ll go out a limb and make a suggestion like everyone else and suggest it’s 2016 before the largest (get out clause 1) charities are widely (get out clause 2) using contactless payments via NFC. I hope Im proved wrong, because Im ready to donate.