Best Western Affiliate Day

Posted on 19. Aug, 2011 by in Digital Marketing



The bigmouthmedia affiliate team organised a successful affiliate day for Best Western Hotels GB earlier this month and wanted to report back on the day! Affiliate Marketing is all about building relationships, and by organising this event it was a great way for bigmouthmedia to bring key affiliate partners together at a Best Western hotel to meet with our affiliate team and the Best Western e-Commerce team. We also had a representative from each network attending, which gave affiliates a chance to speak to them throughout the day.

Despite the 30 degree heat in London (coming from Edinburgh we were struggling to cope!), we had a great turnout and it proved to be a very productive and informative day for all involved.The day involved presentations from bigmouthmedia giving an overview of the affiliate program, key stats and an update on developments for the program, followed by a second presentation from the team at Best Western which gave some very insightful information to affiliates about the brand and marketing plans – I’m sure both presentations gave affiliates lots to think about and will help them to promote Best Western more effectively!

The afternoon consisted of breakaway sessions which gave each affiliate a chance to meet with bigmouthmedia and Best Western representatives and discuss how to work more closely and drive more sales in the future. There were some great ideas that came out of these, and it was great to meet everyone face to face!

The day was a great success and we received some really positive feedback from attendees including:

“Good for networking and informative”

“Well organised, effective, informative and enjoyable”

“Worth taking a day out to attend the event! Good not only to catch up with networks, BMM and Best Western, but also other affiliates”

Here’s to the 2012 Best Western affiliate day!

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