Google Analytics Premium
Google today announced the release of Google Analytics Premium in the UK, US and Canada. A paid-for analytics solution aimed at enterprise clients, Premium offers dedicated processing power, increased data collection, and downloadable unsampled reports, all of which aim to service the specific needs of larger organisations whose sites generate large volumes of traffic (up to 1 billion hits per month).
Google Analytics Premium delivers powerful analytical insights with attribution modelling tools, allowing users to test different models for assigning credit to conversions. 50 custom variables are also available, offering far more segmentation options. Furthermore, users can generate un-aggregated report downloads of up to one million rows per download.
These features are backed up with service level agreements on data collection (99.9% in any calendar month), processing (data freshness within a maximum of four hours 98% of the time), and reporting (99% in any calendar month). The client contract also ensures the client retains complete ownership of all data. For more information, Google has provided the below video and a GA Premium microsite
Google Analytics Real-Time
In conjunction with the release of Premium, Google also announced the global launch of Google Analytics Real-Time, a development which provides users with up to the minute data. Whereas users have previously been restricted to viewing the previous day’s data in Google Analytics, they can now see activity on site as it happens.
Since new data is fed in with a lag of a matter of seconds it is now possible to assess campaigns as soon as they go live, permitting instant identification of problems and opportunities. In PPC terms for example, tracking issues can be seen and corrected straight away rather than after a wasting a days worth of spend. As coverage is effectively live, causes of immediate spikes in traffic to a site can also be investigated promptly rather than a day in arrears, thus increasing the chances of identifying and understanding key traffic stimuli. In a similar vein, Real-Time data allows a streamlining of processes testing tracking code, as it is now possible to identify problems with code modifications/implementations immediately. Furthermore, the new Real-Time reports provide more dynamic coverage of influential social activity, as users can instantly see the effects of tweets and posts on site traffic.
For the above reasons, Real-Time reporting offers some useful insights to web analysts. In addition, Google Analytics is now likely to gain the patronage of users requiring live data at the expense of alternative real-time web analytics programmes like Chartbeat or Woopra
The Real-Time reports can be found under the Dashboard tab in the new version of Google Analytics and are ready for immediate use as no code modifications to site pages are required.
Within these reports users can see the number of visitors coming to a site minute by minute, as well as how many people are using a site in an active capacity at any given time. Up to the minute data on where visitors are coming from is also provided.
For now, only the Real-Time reports will receive up to the minute data updates. Other reports within Google Analytics continue to update as normal. However, Google has declared its intention to make the new Real-Time reports ‘as feature rich as possible’ so there may well be an expansion of this service in the future.