As internet marketers woke up today and checked their PageRank through their favourite third party tool they could all hear a collective pin drop as they saw the PageRank 6 go to a whopping PageRank nil.
In reality no internet marketer worth their salt does this and I feel for those whose hearts leapt at this discovery. (Although Google might be having a little chuckle)
So, what has happened, what does this mean and what is the future of Google PageRank?
PageRank still works if you are using the Google Toolbar however if you are using a 3rd party add-on you are most likely seeing no PageRank or N/A for sites. This is because the URL that Google is using to query has been changed.
Google Toolbar showing the PageRank for the Google UK homepage .
3rd party, same page, no PageRank .
What this means is that 3rd party providers can update this or let the use of their tools die a death as people delete their add-ons.
Google is still using PageRank as it has updated its own toolbar. Does this signal the end to PageRank? I am sure some people are hoping it does. But what does this mean – a future without Google PageRank? Is it warm and fuzzy or just a cold, dark and ranked out of 10 as before?
What I am hoping for is that people start incorporating a number of signals into their website assessments. Yes some of the aforementioned spring to mind but what about the other signals which Google and Bing/Yahoo! have started paying more notice to. Yes, social signals . Signals that are impacted by real people on the web.
To me this says it’s all systems go for new shiny ways to measure the authority of a website incorporating different signals into an altogether different metric. Developers start your engines.