The annual results of the bigmouthmedia affiliate marketing survey were released today. The Survey, Exploring Online Affiliate Marketing Trends, focused on the options of UK based affiliates to reveal insights on how this market is performing and indicates key technology and operational trends on where it is going.
The survey highlights specific key insights in to the relationships between affiliate marketers and agencies, the impact of Google (as an affiliate) and Google’s Panda Algorithm, how affiliate networks have fared over the past 12 months, threats and opportunities and trends in taking a multi-sector approach with an ever increasing digital toolkit – especially social media.
Key insights of the survey include:
- Affiliate networks: Digital Window remains the most popular network, followed by Tradedoubler and Commission Junction, with 57.97% of survey respondents picking it as their first choice in 2011.
- The digital mix: SEO and content marketing remain the most popular at 63.2% but social media has leapt from zero in 2010 to 27.2% in 2011. Moreover, affiliates are increasingly adopting a blended approach with 40% opting for combining two or three different methods to reach their audiences and 28% using four or more.
- Google: 71.5% of respondents believe that Google has designs on becoming the largest affiliate compared to 56% in 2010. 31.4% of respondents have seen Google Panda as having an impact on their business.