On the 10th November we held our third annual Social Summit. Dubbed What’s next… in Social, we exclusively revealed the results of the State of Social Media Survey, completed by over 1000 UK brands and agencies. The survey, which was produced by Econcultancy in partnership with LBi and bigmouthmedia, provides an insight into the rapidly maturing social media industry. Some of the key findings from the survey are demonstrated in the follow up infographic.
The event held content-packed sessions on how organisations are harnessing the possibilities of social media. Speakers at the event included our very own Simon Heyes and Laura Jordan-Bambach, who discussed the blurred boundries between social and search. Linus Gregoriadis, Research Director at Econsultancy, was there to exclusively present the results from the State of Social Report.
Lewis Pinault from Box Exchange gave us an insightful session on artificial intellience and Social Media, and Ross Adams from Spotify disscussed the new ways in which we can introduce music into our social lives and gave us the mind blowing stat that Spotify has grown by 4 million users in the past month since joining forces with Facebook.
The second half of the afternoon kicked off with a session from Pipa Unsworth, Global Head of CRM at LBi. Pipa’s session disscussed “the new-gen CRM: embracing social to achieve excellence in customer care” and provided some intresting stats and trends on how Social Media is becoming increasing important as a customer service channel.
The last session was a collective of special guests to discuss the Peroni Collaborazioni : Credible voices campaign. The discussion was hosted by Graham Hodge, Director of Branded Content and Creative Services at LBi, with Susanna Lau, author of the style bubble blog, Skyping in from New York to join the session.
The event was informative and provided a great opportunity for digital marketing types to get together and discuss how organisations are embedding social media into their culture and customer relations. Make sure to check out the Infographic and State of Social Survey report and let us know your thoughts on what you found to be the most interesting findings.