Google+ … What’s all the fuss?

Posted on 17. Nov, 2011 by in Digital Marketing



Google+ has stormed the social sphere, racking-up millions of users in a few short months. But what’s the fuss with Google+? How is it growing? And how is it set to evolve? Read on for my take on Google’s fledgling social network.

Google+ : The fuss, so far

Google+ has definitely grabbed it’s fair share of headlines. .

In fact, one of those headlines read: “Google+: Sooner or later you are going to end up using it!

This got my grey matter thinking … in this day and age, do we really rely on Social Media all that much? Is everyone going to end up hooked on G+? Was Sarah Conner right? Are we going to end up reliant on machines?!

Like so many people. I now find myself checking Facebook, Twitter Google+ and other social networks, religiously, every lunch time.

With so many people logging on before we lunch-up, I got to thinking: “was it this hard keeping up with friends and family when I didn’t use social media as much?

Maybe … Gone are the days I would text or phone them or keep in touch via my one Bebo account (which I think may still exist!).

I was one of the first to join G+, and it didn’t take long for my Gmail account to fill with updates. From there, Google+ has been growing at an alarming rate – as has my account, along with it. First with improved sharing in Google+ via YouTube – which is a fantastic feature.

Then, on the 7th of November, like clockwork, Google+ for business Pages rolled out. Putting the pieces together, this made perfect sense to do, after months of testing and keeping users waiting.

At the time Google crowed:

“For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.”

Along with the newly launched Google Direct function, finding Business Pages will be even easier. Google Directs set to be an extremely effective tool and will not only help web-masters but also profile users finding these Business Pages.

What’s In Store Next?

Since the Google plus for Business Pages Roll out, there has been a Google+ Badges roll out.

A customisable widget connecting your site and Google+ page, Google+ Badges could potentially end-up becoming one of the many quality scores used to rank a site – making it a seriously sexy piece of social gadgetry

Google itself has hinted there’s bigger things to come, that’ll plus-size G+:

“There is no limit to Google+. The number of users is growing rapidly, updates are now spreading more quickly and finally we have business pages, so now business pages are popping up rapidly, “.

“Everything is big when it comes to Google+, even the discussion whether or not it will succeed. Opinions differ, but in general you can say that the expectations are that Google+ will succeed, even if you aren’t using it now. After all, sooner or later you are going to end up using it… right…?”

Hot fuss or future fizz-out?

So, I find myself asking the question, will we all end up using Google+?

Well, probably … if only because …

  • It’s big and getting bigger
  • You can categorise and sort friends, family, work colleagues,
  • It innovates with every new launch
  • It’s easy to use
  • You can easily find popular stories using the (what’s hot) section on the left of your Google + page
  •  Google+ Ripples –  a visualisation tool for public shares and comments.

Google+: hot fuss or future fizz out? What do you think?

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  • Mark Mcadam2

    cool blog, even a techno fob like me understand it