A play on words – WordAds or AdSense

Posted on 29. Nov, 2011 by in Digital Marketing



WordPress announced today that it is to offer their own version of Google AdSense which looks to help WordPress users monetize their blogs.

Wordpress Logo

The new programme, named WordAds, was released today on the WordPress.com blog.

Users are being invited to apply for the programme from today. Successful applicants will be judged on a set of criteria including custom domain, level of traffic, content and language utilised.

With 50,000 new WordPress.com blogs coming online every day it will be interesting to see how these revenue-sharing ads take off and what their adoption and acceptance will be like.

Jon Burke writes on the WordPress.com blog:

“We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense.”

With a name like WordAds, and the sly dig at Google’s AdSense, it seems that WordPress are not shy about competing directly with the Search giant by pitching a more exclusive ad system that they hope will serve better ads for readers, and create more revenue for bloggers.

Are you a WordPress user? Will you be applying for WordAds?

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