No. 10 – SEO Advent Tip
Posted on 10. Dec, 2011 by Ross Tavendale in Digital Marketing
Day 10 of the bigmouthmedia SEO Advent Calendar. You can read day 9 here.
SEO for the Incredibly Lazy
If you are short of time but want to give your own site a boost this holiday season read on for our 5 simple steps to help improve your site from the comfort of your own home.
Firstly, we will need the king of all content management systems for the ridiculously lazy-Wordpress. You can go here and learn about the famous 5 minute installation to get you started.
After you have your WordPress site up and running you will need some killer SEO Plugins to get you started.
SEO for WordPress
This plugin offers an extremely easy and comprehensive interface to take care of most of your on page and technical SEO needs. With this plugin you can:
- Write titles and meta descriptions
- Add canonical tags
- Configure the meta robots
- Add breadcrumbs
- Cleanup Permalinks
- Create an xml sitemap
- Edit robots.txt and .htaccess
Schema.org Plugin
You may be asking yourself, why do I need Schema.org on my blog or website? Well the answer is simple.
With the SERPs becoming ever more crowded it is getting harder for a webpage to standout from the crowd. However, with the use of schema markup you can have rich displays in the SERPs allowing you to stand out from the competition and increase your click through rate.
Open Graph Protocol Plugin
This plug-in does exactly what it says on the tin. It adds Open Graph Protocol meta data to each website page. This means that when your webpage is shared via Facebook or Google+ it will be formatted correctly with an accompanying image title and description. When information is presented properly it is more likely for the webpage to be shared and clicked on by more users, thus increasing traffic to the site and also increasing the number of social shares your website receives.
SEO Smart Links
This plug-in used to be an old favourite of mine and still remains in use across my sites. SEO smart links allows you to automatically link instances of keywords to particular URLs automatically, thus saving you time and effort when interlinking your webpage’s.
Rel=author plugin
In previous versions of WordPress gone by, adding the “rel=” tag to a link was not possible as the WordPress content editor would strip it out or ignore it completely, therefore we need a plug-in to get round this issue. This plug-in allows you to connect you Google+ profile to your blog with the correct links so that your big ugly mug can be seen in the SERPs.
