No. 11 – SEO Advent Tip

Posted on 11. Dec, 2011 by in Digital Marketing

Day 11 of the bigmouthmedia SEO Advent Calendar. You can read day 10 here.

Got a Mobile App? Don’t forget to use App Mark Up

Adding Mark-up to your apps and software can enhance your search listings and click through rates. So why not give yourself an early Christmas present this year and get involved.More information on the code and mark up required can be found at and Google Webmaster Tools help. One of the things to remember is that this kind of rich snippet is not just for mobile applications but all kinds of software applications.

Remember to fill out as much information as you can, the more information the better in this instance although there are certain properties that are mandatory including name, description, url and image. Additional properties that can and should be labelled include:

  •  Reviews
  • Offers (marketplaces that carry the application or indeed if you are a marketplace the price),
  • Ratings
  • Countries where the app is available or may not be available.

If this was of interest, you may also be interested in our job postings mark-up post on day 1.


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