Day 21 of the bigmouthmedia SEO Advent Calendar. You can read day 20 here.
Don’t forget about Bing
When it comes to Search Engine Optimisation, we all too often keep our focus on ranking high in Google. It’s very easy to forget what other search engines like Bing can offer because we are all obsessed with the size and scale of opportunity that lies within the number one search engine.
We all might think we want to have great search exposure for the number one search engine power house but just consider the massive scope for success that can be achieved by complimenting this traffic with even more from Bing:
Biggest isn’t always Best
Don’t be one dimensional and think that because Google has the largest market share then it’s the only engine worth pursuing. Since launching in only June 2009, Bing has experienced higher ‘success rates’ in comparison to Google. So Bing might not have as many users but the ones they have, appear to be clicking and converting at a faster rate than your beloved Google. The Microsoft engine may be more likely to lead users through to the next click therefore Bing’s search traffic is the kind you want.
More and More of us are ‘Binging’
So we might not use it as a wide spread verb yet but SEOers, respect Bing’s presence and authority because In its first twelve months, Bing managed to attain 12.7% of market share and while in the USA it continues to have a stronger market share, Bing’s market share in the UK sits just under 4%. However, if you are in the UK and you have a site with 1 million monthly visitors that is still 40,000 visitors a month who could spend a lot of money with you.
Bing, Bing, Bing
Bing is available across an increasing number of platforms and devices including apps for the iPad, iPhone. Firefox with Bing was announced not so long ago and increasingly so Bing has become the hub of Microsoft’s new Xbox experience allowing voice search for those that have Kinect as well as normal text search in Xbox Live markets.
Bing’s Different Ranking Factors
Finally remember that Bing and Google place different weight on ranking factors. While something may work for Google it might not work for Bing. It is important to understand the difference between the two search engines so that your site is performing well for both.
If you haven’t thought about Bing seriously yet it is maybe about time you do.