Snap Tags, A QR Code KILLER?

Posted on 17. Jan, 2012 by in Digital Marketing



You may remember a few weeks back my QR Code blog in the advent calendar mentioned Snap Tags.

“What is a SnapTag I hear you ask?

Well, they are the new slightly younger sexier version of QR-Codes. Still interested? Then keep on reading!

Snap Tags

Snap Tags like QR codes do a fantastic job of bringing offline and online media together with a few simple clicks. As social media is becoming an important role in online and mobile marketing campaigns we look at different ways to fuse all forums of media together.

You may also recall a picture of the Glamour magazine that had been added to the post as an example?

Well since then…

This application of Social Snap tags for mobile marketing paid off. The Glamour “Friends and Fans” mobile marketing campaign offered readers more than $85,000 in deals from participating advertisers, while the advertisers gained more than 50,000 new followers, according to SpyderLynk, in a November 7, 2011 report.

You can read more about that here.

How to get them?

mock example

Like the QR code you are able to scan the snap tag with a smartphone through a specific app. This directs you to certain pages on the brand’s social media page.

Although they aren’t just limited to smartphone users, consumers with more basic models can access brand snap tags you can take a photo of it and send it via text message or email which allows you to unlock it to get to the designated page.

For now only one supplier, “Spyderlynk” is offering these to companies around the globe. They were founded in 2006 to enable advertisers to allow consumers to interact more freely with mobile marketing. However, unlike QR codes you will need to pay for their service.

Why would my company want snap tags?

At the end of the day it is totally up to you and which one you prefer.

  • QR codes are free but aesthetically not very pleasing to the eye.
  • Snap Tags do cost money to get generated but promote your brand much better and are aesthetically far more pleasing.

With the recent success demonstrated at Glamour magazine it would be harsh to write them off. If your campaign can afford the costs now I would use them but saying that I have a Multimedia background from university so I like anything that looks good.

The choice is yours!

Has the interactive BAR-code been raised that much more? Only time will tell.

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