Planning on running a digital marketing conference this year? One scheduling tip would be to avoid the 22nd of May.
The diary challenge is one for conference and expo organisers. For bloggers looking to catalogue these events and build a sharable Google calendar of them the bigger challenge was classification. 2012 is a year of digital channel convergence. As our digital marketing specialisms begin to overlap and encroach what are the event organisers supposed to do?
Let’s take Search Marketing as an example. It’s rare to find a Search conference that does not find time for Social Media. After all, as Google’s Search, plus Your World rolls out around the world all SEO strategies need to include tactics for boosting social quality signals. Google incorporates +1 data into PPC ads and so social impacts PPC too. So is there any such thing as a Search Marketing conference anymore? Or are they Search and Social Marketing conferences?
There is also some evidence to suggest that Social gets special treatment. Where are the biddable media elements in many of 2012’s Search conferences? Sure, many hope to cover Google’s Display Network with PPC sessions but what about real-time bidding and ad exchanges? Surely, ad exchanges are to PPC what Social is to SEO?
Then again, perhaps the world of RTB, DSP and ad-exchanges belong in the busy Performance and Affiliate marketing conference schedule?
The calendar below dodges the classification question and is content with date and location. You can add this to your own Google calendar by clicking the button below. Know of an event that should be added? Leave a comment below and we’ll investigate.
Not a Google calendar fan? Here’s the text list?
13th Manchester TEDxManchester
20-24th London Search Engine Strategies
21th London IAA Future of Media
24th London OMI Social Media Summit
28-29th London OA&A Online Advertising & Affiliate Expo
28-29th London Technology for Marketing & Advertising
1th London IPA Olympics Restrictions Breakfast Seminar
3rd Leeds Think Visibility
7-8th London FT Digital Media Conference
13th London Performance in Travel
15th London Digital Cream
20th Glasgow Think Digital Scotland
21-22nd London Changing Media Summit
27-28th London Social Media World Forum
27-29th London The CMO Show
30th London LinkLove
3rd London PwC Adpsend Full Year
5th London Figaro’s Social Media Marketing Conference
13th Brighton Brighton SEO
17th London Low-Cost Digital Engagement
18th London AOP Forum – EY Cookies/Online privacy legislation
18th Leeds IonSearch 2012
24-26th London Internet World
2nd London Real Time Advertising Conference
10th London ATi Europe
14th London International Search Summit
15-16th London Search Marketing Expo
17-18th Manchester SASCon
17th London Marketing Week’s 1-2-1 Social Media Summit
17th London Mobile Engage
21-22nd London Social Media in the Utilities Sector
22nd London Social Media Results
22-23rd London iStrategy: Transform Your Digital Strategy
22-23rd London Luxury Interactive London
24th London Marketing Week’s 1-2-1 Ecommerce Summit
12th London Figaro’s Social Media Marketing Conference
9-10th Edinburgh Edinburgh Interactive
Events pop up all the time and it is just, maybe, possible that this blogger missed one or two. If you know of an event which could join the others in the collection then leave a comment below and let us know.
Image credit: Tanakawho.