So Fresh, So Clean

Posted on 10. Feb, 2012 by in Digital Marketing



With the recent Panda and Search Quality Updates by Google, “how do you plan to stay ahead of the curve?” Read on to get some ideas on how you should be continually adapting to these changes.

In recent weeks we have seen yet another Panda roll out across the globe either have a massive increase or if your one of the unlucky ones, decrease for webmasters throughout the land. On the 25th of January when it was still rumours, online forums had been going into overdrive about it. Only for days later to find out “Yes indeed it was”.

Since then there has been an update on quality signals for webmasters to incorporate into sites that have been hit by the rollout panda and future proofing for the next update.

Panda Watch

Almost a year after the first release of Panda, Google may have let it slip that it is now a rolling update: Panda

It seems like this means Google has made Panda a bit more integrated into the mainstream algorithm, allowing it to possibly run more frequently and who knows, maybe more real-time?Click to read more

If Google do gradually merge these mediums together it will mean websites big or small will need to carry out SEO and Tech changes throughout all areas of their site, if not expect to be penalised and left behind!

Given that it has been a year since the first rollout, reports suggest 6 months ago 85% of sites hit by the rollout had not recovered. Carrying out an online poll there has been a mixture of results so far 12 months on:

panda resultsIt is still understandable to see a higher percentage finding it difficult to deal with the continuing resurgence of Panda attacks, but weighing up the good with the bad, sites are taking notice now and realising you can’t come first in search results without putting in some hard graft.

Results of this poll will be in on the 24th of February so keep your eyes peeled on various forums throughout the web for the results.

Given that this figure will be shuffled quite a bit.

Regular Fresh Content

The importance of fresh content on a client’s site and how it can be beneficial is something we like to highlight to all of our clients. So far in February there has been 17 of these updates so far, relating to quality control. Some of the updates include:

Fresher Results: “Several adjustments to the freshness algorithm that we released in November. These are minor updates to make sure we continue to give you the freshest, most relevant results.”

High-quality sites algorithm improvements: “With the Panda algorithm change, targeted at finding more high-quality sites. Panda interacts with Google’s indexing and ranking systems, making it more integrated into our pipelines. Google also released a minor update to refresh the data for Panda.”

Improve detection of recurrent event pages:Several improvements to how Google determine the date of a document. As a result, you’ll see fresher, timelier results, particularly for pages discussing recurring events.”

Source: Blogspot

Why is SEO not good

However, recent events in the world of webmaster news are that Jonathan Rockaway who is a Googler let an odd comment slip on Hacker News:

Instead of being able to SEO the entire Internet, businesses can now only affect the search results for a tiny percentage of users. That’s a good thing because SEO can’t scale, and SEO isn’t good for users or the Internet at large. It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.

Even though, he did retract his posted statement “buying ads thing and meant buying positions” I just feel like someone has dropped the metaphorical ball on that one!

This got me thinking; surely optimising a website is helping search engines to find good content? That is what we are lead to believe!

Does it not help indexing and if the correct mark-up language is used coincide with Google`s updates?

What are your thoughts on the subject?

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  • Glynn Davies

    SEO can mean a lot of things and so, without further clarification, a statement like the one you quote is too broad to be meaningful. But looking at his full post, the context suggests that he’s not trashing SEO as it’s practiced by Bigmouth. He goes on to say, for example, that “If you want to rank highly in Google, be relevant for the user currently searching. Engage him in social media or email, provide relevant information about what you’re selling, and, generally, be a “good match” for what the user wants”.

    All of which supports my view that the term SEO invites misinterpretation because it suggests optimising a site for the benefit of a search engine, as opposed to users, which, assuming that search engines are designed to promote sites based on quality alone, I would agree is a bad thing. The kind of optimisations that we might focus our attentions on, and the kind of things Rockway seems to mean – correct code, good content, usability, well-run social campaigns, etc. – would perhaps be better described as website optimisation.