Search Engine Strategies is one of the most significant conferences in Search Marketing and perhaps Digital Marketing in the UK.
The conference was founded in 1999 by Danny Sullivan and is now hosted by Incisive Media after it was bought from JupiterMedia in 2005 for $43 million.
Search Engine Strategies has evolved as Search has evolved. This year’s Search Engine Strategies London contained sessions on local, mobile, retargeting and social media as well as more traditional SEO and PPC.
I was honoured to land two speaking slots at SES London this time round. The presentation below comes from day #2 of the main conference, from the social media track and discusses the importance of having a strategy even if your social media budget is not large. The presentation also includes plenty of suggests for free or low cost tools that can be used carefully.