SES 2012: Local and Social

Posted on 23. Feb, 2012 by in Digital Marketing



It is the last day here at Search Engine Strategies London.

It’s been busy.

High profile American SEO and blogger Lee Odden compiled a list of 45 SEO and Social Media tools mentioned in just one session. Europen search blog State of Search has put together strong coverage of the ‘Meaningful SEO Metrics’ and Microsoft Advertising’s blog wrote up How to Optimise Your Landing Pages.

The embed below is my second presentation of the conference and looks at how to use Local and Social techniques to maximise visibility across the web. It looks at the difference between local and hyperlocal while showing some examples of social outreach that can be really useful.

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