Thursday 1st March saw the shortlist of the inaugural Performance Marketing Awards (previously A4U Awards) announced; showcasing success across an array of online activity as part of the Affiliate Marketing Industry. Having been shortlisted and rewarded “Highly Commended” in 2011’s Best Agency category, LBi bigmouthmedia are delighted to be shortlisted for a second time in 2012. We’ve had a fantastic year as an agency, and the Performance Marketing team continues to grow from strength to strength. In addition, our client Best Western have been shortlisted for Best in Travel & Leisure category.
Taking place on the 15th May 2012, the sixth annual awards ceremony that rewards excellence and innovation within Performance Marketing returns to the Grosvenor House Hotel, London, to play host for an evening of celebration and networking in the Performance Marketing channel worth in excess of £5bn.
Matthew Wood, founder of A4U and the Performance Marketing Awards, says: “Judges have been impressed with the level of multiple channel integration this year. The desire to increase revenue through their performance marketing activity by all demographics has been evident, and with well managed programmes, technology integration and successful innovation, this year’s shortlist proves that investment on a pay-on-performance model is reaping rewards.”
Wish us luck, we can’t wait to be amongst our peers for this fantastic celebration of a continually growing channel!