Sex, Drugs and SEO: Or, why I need to stop paying attention to algorithm updates

Posted on 22. Mar, 2012 by in Digital Marketing



Rock and Roll.

The primary reason anyone pays attention to the SXSW quasi-festival held each year in the haven of the cool known as Austin, Texas.

The Cult, circa 1987, from thecult.us

Fact: She Sells Sanctuary still rocks

At its heart, SXSW has been known as a place to learn about the Next Big Thing, typically in music. Being naturally predisposed to consuming every last little bit of new music knowledge – though also becoming incredibly lazy upon entering my 30s – I keep my eye on news feeds for things SXSW-related, if only to save the time of scouring blogs day-in and day-out.

And, despite my friends sarcastically bemoaning they missed out on a slew of “Strokes cover bands” by giving Austin a miss, it’s still a pretty interesting – if not increasingly commercialised – event. Hell, even The Cult played.

But a funny thing happened on the way to the SXSW news avalanche: Matt Cutts of Google made some off-the-cuff announcements about SEO. So, while I’m looking for reviews of Jack White’s solo gig, my job creeps back in.

Oh $#!%.

(So I watch old videos to cleanse my palate. Enjoy.)

Why I need to stop paying attention to algorithm updates

OK, so I’m not really ever going to stop paying attention to them. Even if I wanted too, LBi bigmouthmedia has a veritable army of fully trained geeks who would ensure I knew about them. Either that or they’d fire me.

But all I caught out of Cutts’ headline-making chat was that Google would be putting a lens to optimised content. Queue wind withdrawing from sails.

Baby is very disappointed with Google algorithm updates“What about the people optimizing really hard and doing a lot of SEO,” Cutts said, as reported by SEO Roundtable. “We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit.”

So, my little mind assumed, it would soon be time to throw out the current model of how we produce devastatingly amazing web content. Now, I understand SEO is an ever-evolving model, but come on, it had been a long week.

I also realised I tend to get this feeling any time an update gets pushed through like ‘the biggest Google update forever, ever, EVER’. Like why, Google, why???

Why you should always finish the full news article (or at least the quote)

However, if I waited two seconds, I’d see more of a full scope of what Cutts was getting at: “We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect.”

Relief of Telephus, son of Hercules

Ah, sweet relief! (photo by Adam Hay @ Flickr)

Why did this send a wave of relief through me?

Because, folks, that’s de riguer for the LBi bigmouthmedia Media Content Team. Whether it’s web copywriting, daily news services or our recently revamped, super-fast and shiny blog content, we’re not about stuffing keywords, a zillion links per article or any of that junk that makes web content look like gobbledygook.

So we’ve stayed ahead of the curve yet again, continually producing useful and usable web content – should I not be surprised? [Insert winky face.]

Do you think this update will affect your website? Give us a shout below or contact LBi bigmouthmedia to see how we can help.

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