New kid on the block

Posted on 15. Aug, 2012 by in Digital Marketing



Some months back I wrote about “Snap tags, being a QR code killer” following that one of my colleagues wrote a post on this some time back about the benefits of “NFC mobile . Since then it would appear that all the way from Korea there has been more devising developments in sending an electrical signal from various locations to smart phones once they have been scanned. Introducing you to “Near Field Communication (NFC)”.

So what is NFC?

NFC is a set of peripherals on smartphones and other similar devices use to connect to each other via radio communication. A lot people think this is relatively new technology, but more an evolution on Radio-frequency identification.

A good example of this is Oyster cards, paying for a journey by tapping it on a  payment terminal in a train station mainly in any major city of the UK or around the world.

These small, cheap smart-tag devices are printed as digital circuits. These roll like newspapers anAC/DAd could eventually help jump-start the wireless payment industry, which is a big advantage over QR codes.

printed small “rectennas”, a cross between an antenna and an AC/DC current converter, onto plastic foils using electronic inks.
Source via BBC

By combining the power from radio waves given off by a mobile phone they cost less to produce, “less than a penny” and could be used as an alternative to QR Codes or Snap Tags.

Jump-starting wireless payments

The technology that it currently uses is already being used in hand-held devices that allow shoppers to pay via touch. With the introduction of using NFC technology the sky seems the limit for paying via a swipe at the payment terminal.

For those of you who remewalletmber Google launched wallet a few months back. The uptake has been somewhat slow but  this appears to be due to the current economic climate and the cost of installing millions of these types of devices throughout the world’s major cities.

 However, even with its slow start this is an extremely smart move by Google. With the fundamentals in place for the next generation smart-phone that this software will be available on, there’s a chance this could have quite the impact on how we pay for stuff in the not so distant future.

What else for NFC chips?

These chips are thought to be used to tag many of the same things RFID chips can, from holiday luggage, warehouse storage boxes to payments. This clever alternating transaction of information between a reader and a printed tag would also make participant to participant communication possible.

Super NFC Rectennas Chips, the greatest technical revolution of this generation, or does this generation need yet ‘another’ technical revolution?

Thanks for reading.

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