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Posted on 28. Aug, 2012 by Alistair Nickson.
Mozilla’s recent announcement that Firefox will now make SSL encryption default for all users has stoked the flames of the online privacy debate initially sparked by Google’s introduction of automatic secure connections for logged-in users last October. Does this development signal the beginning of the end for organic keyword data? Extending beyond Google’s encryption efforts, [...]
Posted on 27. Oct, 2011 by Alistair Nickson.
Unveiled at the Web 2.0 Summit , the introduction of Flow Visualisation to Google Analytics is being lauded as a ‘game changer’ in online discussions. Currently being rolled out in V5 of Google Analytics, the interactive graph modelling of visitor paths has been aimed at addressing the difficulties users have had with limits surrounding traditional [...]
Posted on 30. Sep, 2011 by Alistair Nickson.
Google Analytics Premium Google today announced the release of Google Analytics Premium in the UK, US and Canada. A paid-for analytics solution aimed at enterprise clients, Premium offers dedicated processing power, increased data collection, and downloadable unsampled reports, all of which aim to service the specific needs of larger organisations whose sites generate large volumes of traffic (up to [...]
Posted on 25. Aug, 2011 by Alistair Nickson.
Google has announced the full release of Multi-Channel Funnels capability for Google Analytics, which has been in beta since early 2011. The Multi-Channel Funnel reports provide new levels of campaign insight for advertisers in Google Analytics. A customer’s route prior to a conversion will often include multiple interactions with a range of channels and keywords, [...]