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Social Science: The Rules Of Engagement

Posted on 02. Aug, 2012 by .

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Blogger outreach is not new. PRs and marketing agencies have been doing it for years, but what is new, or more accurately needs to be new is the approach. Once upon a time a blogger was what you would have called a “green inky” – someone who always has something to say, a heart-felt opinion [...]

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Social Security

Posted on 14. Oct, 2011 by .

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It’s sad to say, but I’m losing count of the number of times I’ve missed a night out with friends because I was up a hill somewhere without a signal and missed the short notice conversation stream on Facebook. Many of my acquaintances are purely social media contacts, and often a conversation will begin online [...]

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