Archive by Author
Test, Tweak and Test again – the Value of Usability Testing
Posted on 08. Jun, 2012 by Amy McInnes.
Commonly said to be the UX mantra, one might say that usability testing is a way of life among those in the field of UX, however, for those who are not, testing is largely an ignored process often bypassed in the pursuit of optimisation. There are many various methods used to test aspects of designs, [...]
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So, what does a User Experience Architect actually do?
Posted on 08. May, 2012 by Amy McInnes.
A colleague recently wrote a post, describing her experience of blank expressions and puzzled looks when telling friends about her job. Having had a similar experience, I thought I’d follow her lead and describe what it is exactly a user experience professional does in their average day. Typically, I’d start by outlining what’s expected of [...]
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The Balance between Choice and Perceived Control
Posted on 07. Mar, 2012 by Amy McInnes.
A foundation for good usability? When faced by too much choice we are shown to make fewer decisions. Why? The more choices we have (be those visual, image, auditory, written text etc.) the more we begin to feel overwhelmed and our decision making process becomes more difficult – a reaction commonly referred to as ‘choice [...]
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The role of usability in Mobile Marketing
Posted on 20. Jan, 2012 by Amy McInnes.
2012 has truly embraced the age of mobile. Any company wishing to compete in the mobile market place faces certain challenges ahead. With the dramatic growth in smartphones placing the www at everyone’s fingertips, companies must understand this dynamic new market place and provide for it in their endeavours to succeed. In this new era, [...]
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Do you know your site has issues? The fight for usability.
Posted on 16. Dec, 2011 by Amy McInnes.
Driving quality traffic to your website is a key goal for most our media services, but what happens to that traffic once it gets there? Are your users getting what they expect from your site? Do they find the information they are seeking or are they leaving? It is not only important to drive traffic [...]
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Industry Standard Conversion Rates – Do they exist?
Posted on 21. Sep, 2011 by Amy McInnes.
Recently I wrote a post addressing a common client query around industry standard bounce rates. A similar common debate addresses industry standard conversion rates. Once again we find that clients want to know what a ‘good/average’ conversion rate is for their industry sector, which is understandable. Sadly, is not quite as simple as that. To [...]
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Industry Standard Bounce Rates
Posted on 17. Aug, 2011 by Amy McInnes.
Our client’s often ask us ‘Is there an industry standard bounce rate?’ To be fair, it is a reasonable question to ask. I wish we could say ‘yes, your site is performing above the standard’, or ‘unfortunately your site is falling below the standard bounce rate’, however, at the risk of disappointing anyone, our answer [...]
