Archive by Author
The first mobility Christmas
Posted on 12. Oct, 2012 by Andrew Girdwood.
Christmas is months away. My Twitter feed, dominated by digital marketing, communications and technology people has seen plenty of disbelief. Why do shops have Christmas messaging up already? Why? Despite the apparent outrage, I suspect most of the people pointing at the incipient decorations and sale offers know why retailers are already preparing for Christmas. [...]
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The first multi-screen Olympics
Posted on 08. Aug, 2012 by Andrew Girdwood.
Has this been the first social media Olympics? The figures look good. Twitter saw more tweets in a single day than the entire 2008 Beijing Games. However, NBC has been using a tape delay in the States, not broadcasting events live, showing coverage later and at strategically calculated times instead. This has led to a [...]
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You can’t pay your taxes with free lipstick samples
Posted on 01. Jun, 2012 by Andrew Girdwood.
I stole the title of this blog post from Kevin. Kevin works in a department in LBi bigmouthmedia that is entirely dedicated to working with bloggers. Hopefully the concept does not sound strange; outreach experts are increasingly common in adland. Agencies have a number of reasons for getting in touch with bloggers. The outreach might [...]
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Can we avoid creating an SEO monster?
Posted on 19. Apr, 2012 by Andrew Girdwood.
Yesterday was the first ionSearch conference. Google gifted the conference with big news and there was certainly a buzz. Imagine a conference in which SEOs spent a lot of time discussing how to remove links and whether they should. Just at the end of last month Google successfully cracked down on link networks. These are [...]
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SES 2012: Local and Social
Posted on 23. Feb, 2012 by Andrew Girdwood.
It is the last day here at Search Engine Strategies London. It’s been busy. High profile American SEO and blogger Lee Odden compiled a list of 45 SEO and Social Media tools mentioned in just one session. Europen search blog State of Search has put together strong coverage of the ‘Meaningful SEO Metrics’ and Microsoft [...]
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SES 2012: Social Media on a Budget
Posted on 22. Feb, 2012 by Andrew Girdwood.
Search Engine Strategies is one of the most significant conferences in Search Marketing and perhaps Digital Marketing in the UK. The conference was founded in 1999 by Danny Sullivan and is now hosted by Incisive Media after it was bought from JupiterMedia in 2005 for $43 million. Search Engine Strategies has evolved as Search has [...]
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40+ digital marketing events in the UK
Posted on 10. Feb, 2012 by Andrew Girdwood.
You have until the 22nd of May to build your time machine. If you plan to attend a robust collection of digital marketing events in the UK this year then it’s the 22nd of May you’ll have to survive. Planning on running a digital marketing conference this year? One scheduling tip would be to avoid [...]
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Circle volume could be a new author authority signal
Posted on 19. Dec, 2011 by Andrew Girdwood.
Google has just announced a whole bunch of improvements to Google+ including a much better photo experience, new notifications and (finally) multi-admins for Pages for Business. I’m especially happy about all those extra admins. The new feature to adjust the “volume” on your Circles may be the most interesting though. It lets you demote or [...]
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The social hilltop algorithm
Posted on 11. Nov, 2011 by Andrew Girdwood.
I feel like a post like this needs to begin with a disclaimer. I suppose in the ideal world disclaimers should not be necessary but there has been plenty of conversations recently about skill shortages in SEO and the tendency for too many account managers to consider themselves experts just because the keep up to [...]
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Joining the Google SSL conspiracy theories
Posted on 25. Oct, 2011 by Andrew Girdwood.
A week ago Google announced it would make search more secure. It would do this by automatically deploy SSL encryption on searches for logged in users. A logged in user is someone with a cookie from YouTube, Google+, Gmail, etc, that’s still active. Google suggests that that’s less than 10% of current searches. The search [...]
