Archive by Author

The Pleasure Principle

Posted on 08. Jun, 2012 by .


“Taking pleasure in the job, will put perfection in the work” (Aristotle, 320BC) Starting a digital marketing blog with a quote from a Greek philosopher may seem like the actions of a big headed semi-professional with delusions of grandeur, but in the context of what I am going to be talking about, it is a [...]

Continue Reading

Get Ready for Rush Hour – Site Speed Available for All

Posted on 04. Jan, 2012 by .


Speed.  It is important.  Whether you are starring across from Sandra Bullock in a film about a bomb on a bus or trying to retain visitors on your e commerce site.  Speed is important. Long gone are the days of dial up patience… we want everything and we want it now.  Site Speed is key [...]

Continue Reading

Data Quality & Confidence

Posted on 07. Dec, 2011 by .


Trust, [Noun]  1.  The firm belief in the reliability, truth or ability of someone or something. Trust is a funny thing, it can be difficult to achieve, easy to lose and even harder to get back.  We hear clients regularly complaining of a lack of trust in their web data.  Unlike in personal relationships, trust [...]

Continue Reading