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Social TV

Do hashtags on TV bridge the gap to online conversation?

Posted on 28. Mar, 2012 by .


It is safe to say we have all seen a rise in ‘social TV’ over the past 6 months. Whether it is Facebook or Twitter pages being promoted alongside ads during television breaks, or Twitter handles being shown during programmes, we have all been subject to this new type of digital media in some format. [...]

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Moonpig's Changing Address Format

Right Content, Wrong Context?

Posted on 01. Jun, 2011 by .


Last week was the International Search Summit London; a conference dedicated to international search marketing, playing host to some of the leading SEO and Paid Search experts from around the globe. The day included eleven hotly debated topics including advanced geo-targeting, behavioural patterns within markets, and even the complex conundrum that is tackling the Chinese [...]

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