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Media integration – Long live the offline world

Posted on 09. Sep, 2011 by .

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Whilst sat on platform B at St Pancras waiting for a very delayed train northbound last night, I couldn’t help but notice the large number of poster positions that were still being used. In an area of the station that didn’t have a mobile signal or wifi, it became clear that there was still very [...]

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Give me a £1 and I’ll give you back £2

Give me a £1 and I’ll give you back £2

Posted on 06. Apr, 2011 by .

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As the financial year comes to a close, I’ve been wondering about the different investment options available. Whilst thinking about this, I started to think about the parallels to a client / agency relationship. In simple terms, they invest with our ‘traders’ with a desire to see a positive return on their spend. However ‘return’ [...]

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