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Has the Interflora brand turned into Hoover?

Posted on 30. Sep, 2011 by .

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If you work within digital marketing and more specifically Pay Per Click marketing, you can’t have failed to have seen the press surrounding the court case between Interflora and British retailer Marks and Spencer. In a nutshell it emerged late 2008 that Marks and Spencer had been purchasing variations of the Interflora brand keyword in [...]

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