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Posted on 17. Aug, 2012 by Darcie Tanner.
There were 543 million monthly active Facebook mobile users as of June 30, 2012 and 80% of Twitter’s UK active users access the site via mobile, showing that content is more likely to be shared on a mobile than desktop. Why are brands and bloggers still failing to recognise the importance of mobile optimisation themselves and operating accordingly? Including Facebook [...]
Posted on 17. Feb, 2012 by Darcie Tanner.
There is a lot to be said for style over substance and although it’s not perfect, it is hard to flat the usability and detail that has gone into the app Path. With their newest version launching at the end of last December (Path originally launched in November 2010) Path 2 was described as “emphasising [...]
Posted on 03. Feb, 2012 by Darcie Tanner.
The newest name merge to enter the social media arena hit my radar about six months ago. The platform is called Pinterest, and allegedly drives more traffic than Google+, LinkedIn and YouTube combined. Pinterest comes from combining Pin and Interests, with the idea being that you ‘pin’ and ‘repin’ visual things you find interesting, or that [...]
Posted on 08. Sep, 2011 by Darcie Tanner.
Hiding in the stylish environment of the Blythswood Square Hotel in Glasgow’s city centre, on the 22nd September will be the LBi/bigmouthmedia Social Media Week 2011 event. A combination of drink, nibbles and social media enthusiasts promises to deliver an informative, insightful evening, with some fun to boot! We will be discussing ‘What’s next… in [...]
Posted on 29. Jun, 2011 by Darcie Tanner.
Google are showing they aren’t planning on giving up making their dent in the social scene by announcing their most recent attempt: Google+. What is it? Google+ is “real-life sharing, rethought for the web” according to the Twitter profile. This new project comes after the not so successful attempts at online collaboration and aggregation with Google Wave [...]
Posted on 24. Jun, 2011 by Darcie Tanner.
You hear these over and over again and they are the fundamentals of communicating through social media. It’s no longer about speaking at your consumers, but having a conversation with them. On the 13th & 14th of June this month, myself and a colleague attended Social Media Results: From Engagement to ROI. The speakers looked [...]