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What is all this data really worth?

Posted on 24. Aug, 2012 by .

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The world of digital display advertising is in a greater state of flux now than ever. Over the past few years we have gone from a digital replication of the traditional media buying approaches to a world of Demand Side Platforms, where media is bought on an individual ad impression basis. The advantage of this [...]

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Going above and beyond

Posted on 05. Dec, 2011 by .

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I recently attended the IAB ‘MobileHackDay‘ event sponsored by Celtra, which focused on their tool for creating a rich media mobile advert. The afternoon was spent learning how to use the Celtra interface, inputting our existing assets into it, the end result being an easy to produce HTML 5 flashy mobile ad. It got me [...]

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