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Tradedoubler: Connect 2012
Posted on 21. Sep, 2012 by Jo Thomas.
Yesterday we attended Tradedoubler’s annual Connect 2012 event. The one day event saw a range of industry experts providing insight and trends to try and shape the future of performance marketing. The day started at 10am at The Kings Place by Kings Cross, London. The event included affiliates, agencies and merchants. One of the best [...]
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The importance of CPA increases
Posted on 30. Dec, 2011 by Jo Thomas.
It is imperative to treat your affiliates like an online sales force; affiliate managers should motivate and encourage their affiliates to drive more traffic and revenue to a client’s website. There are many ways in which we can do this, commission increases tend to have the biggest impact. We would recommend launching your affiliate program [...]
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Preventing Sales Leakage within the Affiliate Channel – Telephone Tracking
Posted on 04. Nov, 2011 by Jo Thomas.
There has been concern for a number of years regarding leakage to call centres within the affiliate channel. This has been a popular topic recently with more affiliate networks offering call tracking to their clients. Cause for concern… When a brand launches their affiliate program, we request that they mask all telephone numbers on their [...]
