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Posted on 22. Jun, 2012 by Louisa Lawson.
One of the programs I manage within our affiliate department is the global Skype affiliate program. As the reach of our affiliate program has grown across countries such as Australia, Russia, North & South America, the UK, and Europe, it has become increasingly difficult to be able to communicate with all of our affiliates at [...]
Posted on 03. Apr, 2012 by Louisa Lawson.
With mobile e-retail site visits up from 2.6% in 2010 to 8.2% in 2011 (Source: IMRG), it’s no wonder that merchants are asking how to make mobile marketing work for them. From an affiliate point of view, the opportunities are endless; with a huge amount of affiliates now offering mobile as an additional purchasing platform, [...]
Posted on 27. Jan, 2012 by Louisa Lawson.
Restructuring the IAB Affiliate Marketing Council to a more diverse steering committee It was announced at yesterday’s IAB Affiliate Marketing Council (AMC) meeting that the council will now be re-structured to be run by a steering committee. More people will be able to help manage the projects at hand and will include a diverse set [...]