Archive by Author
Posted on 26. Sep, 2011 by lynseysutherland.
Social Media Week 2011 is raising the profile of all things social, but when can your business blog become more or a hindrance than a help? There’s such a thing as TMI for business, as some brands are sure to learn at their peril.
Posted on 29. Jul, 2011 by lynseysutherland.
The online world has been talking about the importance of brevity for a long time, but never has it been so necessary. As screens shrink and we flock to smart phones and tablets in droves, the copy on our sites needs to be ever shorter and sweeter. When making a mobile version of your site, [...]
Posted on 16. Jun, 2011 by lynseysutherland.
The recent revelation that two popular lesbian bloggers were, in fact, neither lesbians nor women has incited outrage across the web. The bloggers, who both turned out to be middle-aged men, held prominent positions in online gay communities, and the news that they were disingenuous has unsurprisingly dealt a body blow to one of the [...]
Posted on 09. May, 2011 by lynseysutherland.
Let’s face it – in the same way you probably have a cupboard in your house full of boxes and junk, you likely have a few nooks and crannies of your website that don’t get as much attention as they should. Especially if you’ve got a lot of pages and a particularly large site. It’s [...]
Posted on 21. Apr, 2011 by lynseysutherland.
While the recent Panda (or Farmer) update primarily focuses on cleaning up sites Google sees as cluttering our search results, it’s also a perfect reminder of why we should all keep our content – and increasingly copy – as clear as possible. Why ‘Panda’, I’m not entirely sure – unless Google is drawing some parallel [...]