Archive by Author

Generation Z

LPC, LMS, YTO, LFR: Facebook’s Generation Z Lingo

Posted on 17. Oct, 2012 by .


Exploring some of the lingo of Generation Z on Facebook. Generation Z is the common name for the group of people born between 1990s and present day. For a while now, people have documented that their actions, attitudes and movements carve the future for digital media. Still trying to hold onto my youth, I often [...]

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Frommer's & the Knowledge Graph

Google Buys Frommers to Increase Searches via Knowledge Graph

Posted on 13. Aug, 2012 by .


Why Google’s purchase of Frommer’s will help it feed the Knowledge Graph and increase searches. Google just bought Frommer’s. Here’s Forbes Eric Savitz’ write-up. When I first read about the purchase, I couldn’t quite understand why. Reviews and content didn’t swallow well as a reason. They are Google, but not really ‘Google’. I soon remembered [...]

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The Apprentice Pinterest

The Apprentice Pinterest: Pin it to Win it

Posted on 21. Mar, 2012 by .


BBC One’s The Apprentice is back for its eighth series and we cannot wait. We’re getting involved in the drama socially with a ‘pin it to win it’ Pinterest board. Using your apprentice and business acumen, study the candidates, their attributes, and decide who you think will win the chance to be Lord Sugar’s apprentice. [...]

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Squitters Have Olympic Usernames Squatted Until 2048

Posted on 22. Feb, 2012 by .


A look at how Twitter squatters (or squitters) have Olympic usernames squatted until 2048. I love the forward thinking minds of digital. Many live their lives by the motto: “if you’re not fast you’re last” It’s a good motto to follow. I have to confess a bad habbit; whenever I hear of a new television [...]

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Example Author Notification

Google+ Notifications to Include External Citations

Posted on 07. Feb, 2012 by .


Monitoring is big business. Brands want to know who said what, where and why. There are hundreds of tools, especially in the social field, that are more than capable of providing great insight into as said. At the same time, search marketing specialists are keen to know when a website is linked to. Out with [...]

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WebRTC Icon

WebRTC Could Improve Empathy in Social Media

Posted on 30. Jan, 2012 by .


A look at how developments in WebRTC could improve empathy in social media, and specifically customer relations. I recently learned that Google is building WebRTC into Chrome, and trying to get Mozilla and Opera on-board too. WebRTC is a free, open project that enables web browsers with Real-Time Communications (RTC) capabilities via simple Javascript APIs. [...]

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Aardvark Logo

Will Google Adopt Rewards as Aardvark Becomes Fruitful with “Ask on Google+”?

Posted on 23. Jan, 2012 by .


Imagine a Google where you were rewarded for your engagement with your circles, more specifically, what websites you referred your circles too or questions you helped them answer. Aardvark helps users “Ask on Google+” but has all the ingredients to introduce loyalty – an incentive to socialise. Late last week, people started reporting that [...]

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Starbucks vs Hugo Boss Avatar Comparison

Optimising Avatars and Logotypes for Search & Social

Posted on 20. Jan, 2012 by .


Google and Facebook are the most visited websites in the world, according to Alexa [1]. They both present the opportunity to brand your digital operation with avatars in Google Search, Plus Your World and Facebook’s Wall, but are you optimising your avatar to its best ability, and how do logotypes influence the process? Owned media [...]

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Local Business or Place

Google Places will merge with Google+

Posted on 14. Dec, 2011 by .


With 50 million places [1], and 4 million places claimed [2], it’s only a matter of time until Google Places merges with Google+. I love Google Places. Integrated with AdWords, Places enables swanky Ad Extensions, transforming local and paid marketing into an exciting channel. It pains me to say it though, but Google Places has [...]

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Carphonewarehouse Advert

Ear to the Ground Trends: Tablets, Fingerless Gloves, Shavers & More

Posted on 06. Dec, 2011 by .


An ear to the ground assessment of trends, including touchscreen mobile phones impact on fingerless gloves, shaving in a financial crisis, travel toiletries, and more importantly, the tablet revolution. It’s winter, it’s cold, you’ve gloves and hat on, standing waiting for the bus. The bus is late so you turn to your touchscreen mobile, iPhone [...]

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