Archive by Author
Matthew Effect: The Motivations of Google+
Posted on 23. Nov, 2011 by Michael Thomson.
How the “Matthew Effect” and the move to attribute influence to authors i.e. people, is the motivation behind Google+, and why Facebook is only a commercial rival to Google+. Introduction Since its conception Google+ has been compared to Facebook and thus seen as a rival in social networking. I don’t believe Google+ is a rival [...]
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Dear Delicious, Please add rel=”me”
Posted on 16. Nov, 2011 by Michael Thomson.
A plea to Delicious to add the rel=”me” attribute, enabling Google to annotate Delicious bookmarks in its personalised search results. Update One & Two: Delicious replied and added profile links. Dear Delicious, Im a long term bookmarker and have been fan of Delicious for some time now. Consuming so much information daily, I began forgetting [...]
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Google Using Gmail to Increase Author Annotations
Posted on 28. Oct, 2011 by Michael Thomson.
With 260 million Gmail users worldwide [1], it’s obvious why Google allows email to be used in verifying authors of content; to increase the produce of social search annotations. Today Google announced that authors can claim content via email. Simply link your email address from content you’ve authored and verify that email account via your [...]
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Websites you link to get social annotations
Posted on 06. Oct, 2011 by Michael Thomson.
Remember: It’s the not just the websites you +1, share, like and tweet that enable Google to produced social annotations – the websites you link to are included too. When searching for [webmaster tools] on Google recently, I noticed a social annotation for Gary Illyes, Webmaster Trends Analyst at Google, appear in the search results. [...]
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Reciprocal Shares, Likes and +1′s to Replace the Link Exchange?
Posted on 30. Sep, 2011 by Michael Thomson.
For years websites have exchanged links with one another to enhance their search engine rankings, but are we about to see reciprocal shares, likes and +1′s replace the reciprocal link exchange. Back in the early days of search, reciprocal linking between websites was a worthy tactic to enhance ones websites rankings. That was until Google [...]
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The Spouse: The Digital Decision Maker
Posted on 13. Sep, 2011 by Michael Thomson.
They nag you, make you wash the dishes, clean the car, and now they’re dictating what you do online. The spouse, revealed by Gallup is thought to be the most influential decision maker online. So how could websites use to their advantage? Research from Gallup reveals that spouses are the most influential in customer decisions. [...]
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Facebook’s ‘Like’ Translated Across the World
Posted on 26. Aug, 2011 by Michael Thomson.
Sati, Me Gusta, Suka, Liker, Vind ik Leuk, Gosto – sound familiar? Ever wondered how Facebook’s infamous ‘Like’ is translated across the world? We’ll, you’re in for a treat as we’ve mapped how ‘Like’ translates across the globe in an (amateur) infographic.
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Jeremy Kyle Will Love Facebook’s ‘Expecting a Child’ Feature
Posted on 15. Aug, 2011 by Michael Thomson.
Love or hate The Jeremy Kyle Show, Facebook’s ‘Expecting a Child’ profile addition will likely fuel the ITV shows ‘digital debaucheries’ and make daytime television more pleasurable.
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Device Orientation Optimisation
Posted on 01. Aug, 2011 by Michael Thomson.
If you work in paid search or run synergies between organic and paid search, your role has just been made harder with the introduction of device orientation optimisation. Thanks to a blog post on Google Mobile Ads Blog post entitled “A new Google search ads experience for tablet devices” that talks about the rise of [...]
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Charities to Benefit from NFC Payments
Posted on 08. Jul, 2011 by Michael Thomson.
Have you ever wanted to give a donation to charity, but found yourself without any physical money? Near Field Communication (NFC) and mobile contactless payment could help solve this dilemma.
