Archive by Author
Posted on 19. Jun, 2012 by Natalie Hamilton.
Penguin isn’t the first Google update to emphasise that quality content matters. But, under Penguin’s penalties, if your on-page copy and content strategy isn’t Pingu-perfect you’ll have less than happy feet. So forget the shuffle of shame down the organic search ratings – just keep reading and p.p..p…p…pick up some tips that’ll help penguin-proof your [...]
Posted on 30. Nov, 2011 by Natalie Hamilton.
Forget Panda. Google’s latest algo overhaul – Google Fresh – means that well written, well-timed and regularly updated blogs and news services are more valuable than ever before. If you’re not blogging already, read on for 4 ways to get fresh with blogging and more about Caffeine, Fresh and how search is shifting.
Posted on 21. Oct, 2011 by Natalie Hamilton.
It’s official. Blogs, news and web copy are driving SEO results – especially as more major search engines get content-savvy and user-experience orientated. Read on and find out how and why blogs, news and web copy are really ramping-up rankings.
Posted on 21. Sep, 2011 by Natalie Hamilton.
It’s Social Media Week 2011 and the spotlight’s firmly on blogging. If you’re not blogging already, you should be. And even if you do have a business blog, you really should be blogging with the professionals. Why? Read on and find out.
Posted on 20. Sep, 2011 by Natalie Hamilton.
It’s Social Media Week 2011 – and spotlight is on blogging. You might know your hashtags from your status updates, but don’t forget to optimise your blog for social sharing. Read on and find out how to make comments, social platforms and those all-important plug-ins work for your blog.
Posted on 19. Sep, 2011 by Natalie Hamilton.
It’s Social Media Week 2011 this week (19 to 23 September!) and our event is all about “What’s next in blogging”. Along with our event, we’ll publish a post each day on the looking at various aspects and considerations of blogging – from corporate functions to best practice. If you’re not sold on blogging, it’s [...]
Posted on 12. Sep, 2011 by Natalie Hamilton.
From cave paintings to the printing press, humans have always used any technology at their disposal to communicate. Why? We’re not too sure. But it does drive commerce. As technology evolves, so too does communication. And no business can ignore the way digital has revolutionised the way we interact with each other and with brands. [...]