Archive by Author
Multi-Device Fragmentation & Attribution
Posted on 27. Mar, 2012 by Paul McKenna.
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How many devices do you currently use to access the web? Most folk would think two, their computer and their mobile, but right now are you reading this post on your PC at work or at home? Are you on your personal mobile or a work mobile? You may even be viewing via a tablet, [...]
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Real Time Bidding
Posted on 21. Apr, 2011 by Paul McKenna.
Last Friday I attended the NMA Live conference in London on Real Time Bidding. It was an opportunity to inform and educate those within the industry about exactly what Real Time Bidding (RTB) is all about, what role it’s going to play in the future of Display Advertising, and what it can do for advertisers [...]
