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Google test results

Why Google is Testing New Result Formats

Posted on 02. Jun, 2011 by .


Google has been extensively testing new search result displays recently. Perceived snippet length and increased prominence for the URL are the most interesting alterations.  A previous study by Microsoft may give a clue as to Google’s intentions. Increased advertising revenue will make Google the big winner if the reported changes go live.  Strong brands and sites [...]

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Successfully Handling a Single Domain International Site

Posted on 28. Apr, 2011 by .


Karoline Spiessl wrote on this blog recently about localising content for search and users.  Often, a lot of that tough, expensive localisation work can be undone accidentally, often without doing much wrong. Most SEOs who have worked on international sites know how to structure domains to allow country specific pages to target the most relevant [...]

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Have Google penalised

Posted on 08. Mar, 2011 by .


Yesterday’s announcement that Google had purchased online comparison site for $37.7 million caused a bit of a stir online with numerous commentators suggesting Google would be wading further into antitrust territory with the purchase. Today Aaron Wall from SEO Book wrote an article “outing” various optimisation techniques uses which are against Google’s terms [...]

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