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Yahoo! and Microsoft Search Alliance

Posted on 23. May, 2011 by .

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This year we were expecting the Yahoo! and Microsoft Search Alliance “land” in Europe. A scheme to improve the user experience, as well as making life easier for advertisers and increasing the combined market share, the Search Alliance has successfully gone ahead in the US, with all advertiser accounts migrated between October and November last [...]

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Google Instant Previews PPC

Google Instant Preview for PPC

Posted on 06. May, 2011 by .

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Google has now released Instant Preview for paid search ads: as for natural search results, there is now an option to preview landing pages straight from the search results page. Users will now be able to preview where clicking on the ad will take them, and will pre-qualify ads before clicking on them. It is [...]

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Google’s +1 – What’s the deal?

Posted on 31. Mar, 2011 by .

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So it’s official: Google has launched a major new feature to its search functionality, called +1, designed to act as a recommendation with shared social connections in a similar way to Facebook’s ‘Like’ button. So far this nifty feature is available only to users in the US who have opted-in to the beta Google experiment [...]

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