Archive by Author
Building a Conversion Optimisation Team
Posted on 12. Oct, 2012 by Sarah Curds.
Set Your Stage for Increased Returns Many clients have asked “what makes a good conversion optimisation team?” Should they create an internally resourced stand-alone department, pull together a one-off project or be agency led? There’s an easy answer to this question, don’t sweat the structure, focus on the detail. The structural make-up of the team [...]
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Data Informed Web Design
Posted on 03. Aug, 2012 by Sarah Curds.
Data informed web design is the backbone of our conversion optimisation process used to create on-going iterative improvements for our clients. It can also be used to de-risk redesigns, fix specific performance issues and inform design or strategy decisions. Data Informed v Data Driven Data driven game design has been around for years. Most top [...]
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Support Product Comparison within Shopping Baskets
Posted on 04. Apr, 2012 by Sarah Curds.
We’ve observed, through various rounds of retail website user testing, that visitors will use the shopping basket for more than its designed purpose: for product comparison. It is therefore important to support product comparison within the shopping basket with large images, table based structures, standard fonts and simple backgrounds. As consumers we find it useful [...]
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Protect SEO Rankings When AB or Multivariate Testing
Posted on 09. Feb, 2012 by Sarah Curds.
Don’t forget where your audience comes from when planning an AB or Multivariate test. Many tests that focus solely on improvements to user engagement and conversion do so at the expense of on-page optimization. This ultimately impacts rankings for top search terms. Common Concerns and Myths This simple factor is often overlooked amidst the common [...]
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No. 20 – SEO Advent Tip
Posted on 20. Dec, 2011 by Sarah Curds.
Day 20 of the bigmouthmedia SEO Advent Calendar. You can read day 19 here. Align SEO and Usability to Improve Web Performance It will be no surprise to our regular blog followers that bigmouthmedia firmly believe SEO without Usability (and vica versa) is, quite frankly, illogical. Here are some reasons why: Both are attributes of [...]
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Blending isn’t a Concept, it’s a Movement
Posted on 03. Oct, 2011 by Sarah Curds.
Our Hyper Island Master Class has come to an end. The intense and enjoyable learning experience in Karlskrona leaves us with the powerful feeling that we can be positive agents for change in LBi. This cult-like statement is perhaps a direct result of how open we became to a different way of thinking offered to [...]
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The Magic, Mix and Mystery of Hyper Island
Posted on 01. Oct, 2011 by Sarah Curds.
As day two at the LBi Hyper Island Master Class comes to a close we begin to reflect on the day’s events to make sense of what we’ve learned. Today has surpassed all expectations we may have had. Instead of a series of seminars and workshops, the bulk of the day was dedicated to applying [...]
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Knowledge, Fish and Crocodiles in Karlskrona
Posted on 30. Sep, 2011 by Sarah Curds.
Today bigmouthmedia/LBi teams and select clients from the UK, US and the Nordics came together at Hyper Island in Karlskrona, Sweden to explore the meaning and application of ‘blending’ in our creative/digital marketing industry. We’ve now taken our first baby steps into understanding how to create greater efficiencies for our business and for our clients. [...]
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iPad User Testing: tech set-up and planning considerations
Posted on 06. Jul, 2011 by Sarah Curds.
We recently conducted iPad user testing sessions from our lab at Brick Lane in London to assess user interaction with a retail customer service application. For those of you interested in how to get started, this post briefly explains our technical set-up and some key planning considerations for the research sessions. Due to the nature [...]
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Fuel Digital Marketing Activity with User Research
Posted on 12. Apr, 2011 by Sarah Curds.
You measure us on our successes and those successes are measured, in part, by how well the traffic that we attract and drive to our client’s websites then converts into leads, sales or subscriptions. We know that it’s not enough to increase volume; we must also increase value if we are to help our clients [...]
