Archive by Author
Affiliate Networks – Considerations and Processes
Posted on 23. Aug, 2012 by Susan Robertson.
For any affiliate program, choosing the right affiliate network is key. Getting it wrong means that the program won’t prosper and it will be difficult to recruit quality affiliates and drive the program’s growth. So how would you go about deciding which to choose? And how many should you work with? Here are some helpful [...]
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The real value of an agency in Affiliate Marketing
Posted on 30. Apr, 2012 by Susan Robertson.
Written by Susan Jamie and Fiona Robertson. Those involved in the industry have seen a shift recently in the way affiliate marketing is perceived, even moving away from the description of “Affiliate Marketing” towards the all-encompassing name of Performance Marketing. This change has been witnessed in a number of ways, including the annual A4U awards, [...]
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Preparing your Travel Affiliate Program for the January Peak
Posted on 06. Dec, 2011 by Susan Robertson.
Although we are fully immersed in the countdown to Christmas and retail merchants are busy pushing out lots of offers, promotions and top selling products to their affiliates, it is also a key time for travel merchants to begin planning for Q1 next year. January and February are key months for travel merchants, with the [...]
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Best Western Affiliate Day
Posted on 19. Aug, 2011 by Susan Robertson.
The bigmouthmedia affiliate team organised a successful affiliate day for Best Western Hotels GB earlier this month and wanted to report back on the day! Affiliate Marketing is all about building relationships, and by organising this event it was a great way for bigmouthmedia to bring key affiliate partners together at a Best Western hotel to meet [...]
