Archive for 'Digital Marketing'
SES 2012: Social Media on a Budget
Posted on 22. Feb, 2012 by Andrew Girdwood.
Search Engine Strategies is one of the most significant conferences in Search Marketing and perhaps Digital Marketing in the UK. The conference was founded in 1999 by Danny Sullivan and is now hosted by Incisive Media after it was bought from JupiterMedia in 2005 for $43 million. Search Engine Strategies has evolved as Search has [...]
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Is less more? One to watch: Path
Posted on 17. Feb, 2012 by Darcie Tanner.
There is a lot to be said for style over substance and although it’s not perfect, it is hard to flat the usability and detail that has gone into the app Path. With their newest version launching at the end of last December (Path originally launched in November 2010) Path 2 was described as “emphasising [...]
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Facebook and Spotify: Loved up or Break up ?
Posted on 14. Feb, 2012 by Danielle Reed.
What is your anthem when switching your relationship status to ‘single’ ? Do you have a break up anthem ? Or are you ‘In a relationship’ ? What’s your favourite song for setting a romantic ambience ? The love birds at Spotify have teamed up with the romantics of the Facebook analytics team to give us the top songs that people listen [...]
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Yahoo & Microsoft Search Alliance
Posted on 13. Feb, 2012 by Sandra D'Onofrio.
This time it’s really happening: by the end of Q1 2012 Yahoo and Microsoft will have merged their search technology and services in the UK and France and will work as one search engine with 2 interfaces. From the users perspective not much will change. A combined approximate 9% of users in the UK will [...]
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So Fresh, So Clean
Posted on 10. Feb, 2012 by Gerard Brady.
With the recent Panda and Search Quality Updates by Google, “how do you plan to stay ahead of the curve?” Read on to get some ideas on how you should be continually adapting to these changes. In recent weeks we have seen yet another Panda roll out across the globe either have a massive increase [...]
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40+ digital marketing events in the UK
Posted on 10. Feb, 2012 by Andrew Girdwood.
You have until the 22nd of May to build your time machine. If you plan to attend a robust collection of digital marketing events in the UK this year then it’s the 22nd of May you’ll have to survive. Planning on running a digital marketing conference this year? One scheduling tip would be to avoid [...]
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Protect SEO Rankings When AB or Multivariate Testing
Posted on 09. Feb, 2012 by Sarah Curds.
Don’t forget where your audience comes from when planning an AB or Multivariate test. Many tests that focus solely on improvements to user engagement and conversion do so at the expense of on-page optimization. This ultimately impacts rankings for top search terms. Common Concerns and Myths This simple factor is often overlooked amidst the common [...]
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4 Free Places to Get Quality SEO Data
Posted on 08. Feb, 2012 by Richard Falconer.
There are a ton of expensive SEO tools available. Many of them do a great job but you shouldn’t forget the great data and insight that can be gleaned from free tools. These tools are often overlooked. Blekko Blekko provides a ton of amazing ranking data to SEOs but I rarely [...]
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Twitter brings brand pages to life
Posted on 08. Feb, 2012 by Sasha de Buyl.
Twitter has began rolling out its newest development: custom pages for brands. The company announced the changes in a statement last December, but Thursday 2nd February saw the unveiling of Twitter’s brand pages among a handful of brands.
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Pinterest: Already a Major Social Player
Posted on 03. Feb, 2012 by Darcie Tanner.
The newest name merge to enter the social media arena hit my radar about six months ago. The platform is called Pinterest, and allegedly drives more traffic than Google+, LinkedIn and YouTube combined. Pinterest comes from combining Pin and Interests, with the idea being that you ‘pin’ and ‘repin’ visual things you find interesting, or that [...]
