Archive for 'Digital Marketing'

DR Display Campaign, Where to Start?

Posted on 30. Oct, 2012 by .

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When creating a direct response display campaign there are several points (start to end) that we take into account. It’s inevitable that the moment you receive the brief from a client youimmediately start to think about how and where to invest and efficiently make the most out of the budget. But first things first, make [...]

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Great Expo-Tations

Posted on 29. Oct, 2012 by .

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Last week was my first experience of the A4U Expo – seen by some as an initiation into the official world of performance marketing! I had high expectations of the Expo, having heard a great deal about it from my team and other contacts within the industry, and was eager to experience it for myself. [...]

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crowds of people

What is Community Management?

Posted on 19. Oct, 2012 by .

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Put the phrase “community management” into a Google image search. This is what you get. Flowcharts, diagrams, little 3D guys holding hands in a communal circle and the standard icon of marketing stuff… the jigsaw piece. Oh dear. It would appear that community management is quite a difficult thing to explain. Looking at Google’s visual representations, you’d [...]

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Rich Snippets: Why we should still care

Posted on 17. Oct, 2012 by .

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Rich Snippets have been around since 2009 but for the purpose of this post, let’s revisit the definition before we go in to more detail. In essence, rich snippets are ‘’search results that have been enhanced using structured data from your webpages ‘’. The use of rich snippets allows brands to harness the type of [...]

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Mobile SEO: How to proceed?

Mobile SEO: How to proceed?

Posted on 15. Oct, 2012 by .

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In the last few years, the mobile share or web traffic has increased significantly. Around the globe this share varies. Mobile Traffic : Globally 2010 2012 % Increase Africa 5.81% 14.85% 155.59% Asia 6.1% 17.84% 192.46% Europe 1.81% 5.13% 183.43% North America 4.71% 7.96% 69.00% Oceania 2.88% 7.55% 162.15% South America 1.46% 2.86% 95.89% Worldwide [...]

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Optimisation Skills

Building a Conversion Optimisation Team

Posted on 12. Oct, 2012 by .

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Set Your Stage for Increased Returns Many clients have asked “what makes a good conversion optimisation team?” Should they create an internally resourced stand-alone department, pull together a one-off project or be agency led? There’s an easy answer to this question, don’t sweat the structure, focus on the detail. The structural make-up of the team [...]

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Facebook Re-targeting

Facebook Re-targeting: What does it mean for advertisers?

Posted on 24. Sep, 2012 by .

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Digital is an amazing field to work in right now, with a constantly evolving landscape for users opening new channels for brands who want to communicate with them. In the office we’re always on the lookout for new ways to find audiences for our clients, with Facebook being just one of the platforms that we [...]

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Tradedoubler: Connect 2012

Posted on 21. Sep, 2012 by .

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Yesterday we attended Tradedoubler’s annual Connect 2012 event. The one day event saw a range of industry experts providing insight and trends to try and shape the future of performance marketing. The day started at 10am at The Kings Place by Kings Cross, London. The event included affiliates, agencies and merchants. One of the best [...]

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Why I broke up with Facebook

Posted on 19. Sep, 2012 by .

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Facebook and I met about five or six years ago. At first everything was great. We’d meet occasionally, have some fun, share photos and talk about friends. Over the years though something changed, at times things got a bit stalker-ish, a bit intrusive and even rather dull. Like any relationship we’ve had our ups and [...]

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Twitter Header - Tarmizi Shukri

10 Of The Best New Twitter Header Images

Posted on 19. Sep, 2012 by .

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Yesterday Twitter announced that they were making a few changes to the profile layout. In a move designed to improve the Twitter experience across multiple platforms and devices, Twitter introduced a new header photo – a tactic both Facebook and Google+ employed over the last 18 months. As with any image based social platform change, [...]

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