Archive for 'Digital Marketing'

BrightonSEO September 2012

Posted on 17. Sep, 2012 by .

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  BrightonSEO September took place last Friday; and was a day packed full of talks, tips and tales. If you weren’t quite fortunate enough to attend; or were like me at most conferences and forgot to take notes, here is a round-up of my favourite talks of the day. Richard Baxter, SEO Gadget. How to be a better [...]

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My Perception of Social Media

Posted on 14. Sep, 2012 by .

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  I wasn’t always interested in the social aspect of the internet. For many years I had the same view as my mates; social networking sites were a waste of time and only good for keeping in touch with friends. My social presence was severely lacking and I didn’t see the benefit of increasing it. [...]

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Deloitte House at the Olympic Village

How Olympic Partners performed in the “World’s First Social Games”

Posted on 10. Sep, 2012 by .

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The Olympics brand is currently estimated at $47.6 billion (making it the second largest brand in the world, second only to Apple), almost double its value when compared to the Beijing Games.  So it was no surprise to see so many of the world’s largest organisations jumping on the bandwagon and becoming sponsors of the [...]

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The Future’s a Raspberry Pi

Posted on 03. Sep, 2012 by .

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Image from Manifest Vegan‘s Flickr account When I first moved into online marketing the digital industry was a very different place. Websites were still built in tables, Apps were what you got from the Post Office and loading a website on a mobile phone was the digital equivalent of watching a washing machine do its [...]

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FireFox 14 & The Reclamation of (not provided)

Posted on 28. Aug, 2012 by .

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Mozilla’s recent announcement that Firefox will now make SSL encryption default for all users has stoked the flames of the online privacy debate initially sparked by Google’s introduction of automatic secure connections for logged-in users last October. Does this development signal the beginning of the end for organic keyword data? Extending beyond Google’s encryption efforts, [...]

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What is all this data really worth?

Posted on 24. Aug, 2012 by .

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The world of digital display advertising is in a greater state of flux now than ever. Over the past few years we have gone from a digital replication of the traditional media buying approaches to a world of Demand Side Platforms, where media is bought on an individual ad impression basis. The advantage of this [...]

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Affiliate Networks – Considerations and Processes

Posted on 23. Aug, 2012 by .

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For any affiliate program, choosing the right affiliate network is key. Getting it wrong means that the program won’t prosper and it will be difficult to recruit quality affiliates and drive the program’s growth. So how would you go about deciding which to choose? And how many should you work with? Here are some helpful [...]

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wallet

New kid on the block

Posted on 15. Aug, 2012 by .

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Some months back I wrote about “Snap tags, being a QR code killer” following that one of my colleagues wrote a post on this some time back about the benefits of “NFC mobile ”. Since then it would appear that all the way from Korea there has been more devising developments in sending an electrical signal from [...]

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Generics – a different approach

Posted on 13. Aug, 2012 by .

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Bidding on generic terms (especially some shorter tail ones) can be an expensive exercise. It’s also a time-consuming exercise as you’ll need to stay on top of the bid and adcopy optimisation to make sure the balance between position, CPC and ROI is right. It’s nevertheless a worthy exercise, for 3 main reaons: – generics [...]

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Knowledge Graph

The (R)evolution of Semantic Search

Posted on 09. Aug, 2012 by .

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  Over the past few months the SEO blogging community has been loaded with comment regarding Google’s implementation of the Knowledge Graph data within the SERPs, which aims to provide not just links, but more answers to search queries; to implement a more ‘human’ search experience with data which connects different elements relating to the [...]

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