Archive for 'Digital Marketing'
Posted on 03. Aug, 2012 by Sarah Curds.
Data informed web design is the backbone of our conversion optimisation process used to create on-going iterative improvements for our clients. It can also be used to de-risk redesigns, fix specific performance issues and inform design or strategy decisions. Data Informed v Data Driven Data driven game design has been around for years. Most top [...]
Posted on 02. Aug, 2012 by Al Phillips.
Blogger outreach is not new. PRs and marketing agencies have been doing it for years, but what is new, or more accurately needs to be new is the approach. Once upon a time a blogger was what you would have called a “green inky” – someone who always has something to say, a heart-felt opinion [...]
Posted on 02. Aug, 2012 by Gerard Brady.
Continually monitoring your business KPI’s is key to the growth of any business; a trained monkey could tell you that. So with the emergence of mobile technology, personalisation of results and the integration of all these technologies literally now a finger tip away to most people in the UK where does this leave you and [...]
Posted on 26. Jul, 2012 by Rachael Spowart.
The Value of Affiliate Events: Of late I have found myself in situations where I am asked to showcase the value of my attendance at affiliate events, not only to my fellow work peers but also clients. I sometimes feel the general opinions on events are that we attend, chat for a bit with someone [...]
Posted on 25. Jul, 2012 by Adam Russell.
As the dust settles on Marissa Mayer’s move to Yahoo there has already been significant speculation on what needs to happen to turn the company’s fortunes around. It is difficult not to see Yahoo as a media company on the brink of irrelevance and yet they also attract in the region of 700 million users a month. Once both [...]
Posted on 16. Jul, 2012 by Sonia Camarasa.
Spanish social network Tuenti has rolled out worldwide this week. For those who don’t know it, Tuenti was born six years ago and has more than 14 million of users. It is presented as the most simple social communications platform to keep in touch with friends and share experiences. Tuenti was originally created for young [...]
Posted on 11. Jul, 2012 by Isabelle Herlt.
Moving from a PR background into the digital marketing world of SEO was a bit of a daunting prospect, but it has been surprising to discover how related they actually are. After all, one of the major objectives of PR is to increase awareness – whether that’s for a brand, product, event or campaign – [...]
Posted on 04. Jul, 2012 by Ann Harrison.
There are a number of ways to have your eyes opened to a subject and not all of them are fun, but my work experience with the User Experience department at LBi has been on the ‘waking up with the sun shining on your face and a Guardian at the foot of your bed’ scale [...]
Posted on 28. Jun, 2012 by Simon Heyes.
Facebook again prompted criticism this week after deciding to switch user email addresses to those provided by the @facebook.com system, without notifying it’s users. Facebook launched it’s email service back in 2010, supposedly to compete with Google Mail, but up to now it’s impact has been very poor. At the time, Mark Zuckerberg effectively hailed [...]