Archive for 'Digital Marketing'

Multi Screen Analytics

Will more screens mean less Analytics?

Posted on 27. Jun, 2012 by .

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In a week of shock announcements and continued rumours in the tablet marketplace, we ask: Will more screens mean less Analytics? The tablet market in Scotland has been in a period of growth since the 1800’s, this localised success has started to spread worldwide over the last five years with the recipe changing from a [...]

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Social-commerce

Retail Advertising in a New World of Commerce

Posted on 25. Jun, 2012 by .

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I read an interesting article recently about Pinterest & the role it might play in the social commerce sphere. There’s no denying that Pinterest has become an instant phenomenon, crossing the 10 million monthly visits mark in the US faster than any site in history, so the idea that it might become a major social [...]

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What to Consider When Hosting an International Webinar

Posted on 22. Jun, 2012 by .

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One of the programs I manage within our affiliate department is the global Skype affiliate program. As the reach of our affiliate program has grown across countries such as Australia, Russia, North & South America, the UK, and Europe, it has become increasingly difficult to be able to communicate with all of our affiliates at [...]

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How to Penguin Proof Your Web Copy …

Posted on 19. Jun, 2012 by .

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Penguin isn’t the first Google update to emphasise that quality content matters. But, under Penguin’s penalties, if your on-page copy and content strategy isn’t Pingu-perfect you’ll have less than happy feet. So forget the shuffle of shame down the organic search ratings – just keep reading and p.p..p…p…pick up some tips that’ll help penguin-proof your [...]

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Has @Sweden’s democratic Social Media experiment paid off?

Posted on 15. Jun, 2012 by .

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Sweden has applied its heritage of social democracy to a slightly different area in recent months by handing the reins of the official tourist board Twitter account @Sweden over to the citizens of the country. Since December 2011, each week a different Swedish citizen has taken over the account and is free to post whatever they [...]

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Stop forecasting, start optimising

Posted on 13. Jun, 2012 by .

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Have you ever gone back to a forecast produced before launching a search campaign and been surprised at how different the data looked from the actual results of the campaign? At how your “killer” keywords ended up being the ones that disappointed in terms of performance, while others outperformed any expectation and prediction? Agency incompetence [...]

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Facebook Finally Make Decisive Move Towards Branded Smartphone

Posted on 12. Jun, 2012 by .

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Although the company has faced a pretty substantial devaluing since it floated publicly two weeks ago, resulting in an estimated $5bn loss of net worth for Zuckerberg, this has been largely attributed to the initial overestimation of its stock value, similar to Twitter’s experience, and the social media giants are pressing ahead with their new [...]

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Facebook Fan Page Referrals Decreasing from Search

Posted on 11. Jun, 2012 by .

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The blending of Bing and Facebook to create a well-rounded social search experience has been well documented, with the most recent announcement for the US seeing this develop further still. These recent  changes included the ability to get a 2nd opinion from friend’s right within your results pages. Google have been seen to heavily push [...]

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Panda and Penguin

Is your to do list expanding?

Posted on 11. Jun, 2012 by .

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With the regular changes to Google over the past number of months, Webmasters are persistently making changes to their sites far more regularly than ever before. As you can imagine, this means an ever increasing workload! But is this a good or bad thing? Definitely a good thing When something like this is put to [...]

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Test, Tweak and Test again – the Value of Usability Testing

Posted on 08. Jun, 2012 by .

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Commonly said to be the UX mantra, one might say that usability testing is a way of life among those in the field of UX, however, for those who are not, testing is largely an ignored process often bypassed in the pursuit of optimisation.  There are many various methods used to test aspects of designs, [...]

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