Archive for 'Stats & Trends'

Web browser in Taiwanese

Will your mother tongue survive online?

Posted on 14. Nov, 2012 by .

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While webmasters in English speaking countries go out of their way to come up with an efficient and creative course of actions aimed at reaching out to an increasing number of people all over the world, the daily to-do list of professionals in some other countries has a completely different agenda on it. Their job [...]

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The first mobility Christmas

Posted on 12. Oct, 2012 by .

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Christmas is months away. My Twitter feed, dominated by digital marketing, communications and technology people has seen plenty of disbelief. Why do shops have Christmas messaging up already? Why? Despite the apparent outrage, I suspect most of the people pointing at the incipient decorations and sale offers know why retailers are already preparing for Christmas. [...]

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Why Mobile Optimisation is Essential for Social & Sharing

Why Mobile Optimisation is Essential for Social & Sharing

Posted on 17. Aug, 2012 by .

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There were 543 million monthly active Facebook mobile users as of June 30, 2012 and 80% of Twitter’s UK active users access the site via mobile, showing that content is more likely to be shared on a mobile than desktop. Why are brands and bloggers still failing to recognise the importance of mobile optimisation themselves and operating accordingly? Including Facebook [...]

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The first multi-screen Olympics

Posted on 08. Aug, 2012 by .

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Has this been the first social media Olympics? The figures look good. Twitter saw more tweets in a single day than the entire 2008 Beijing Games. However, NBC has been using a tape delay in the States, not broadcasting events live, showing coverage later and at strategically calculated times instead. This has led to a [...]

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Data Informed Web Design

Posted on 03. Aug, 2012 by .

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Data informed web design is the backbone of our conversion optimisation process used to create on-going iterative improvements for our clients. It can also be used to de-risk redesigns, fix specific performance issues and inform design or strategy decisions. Data Informed v Data Driven Data driven game design has been around for years. Most top [...]

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Responsive web design on desktop, iPad and iPhone

Responsive Design

Posted on 06. Jul, 2012 by .

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Hopefully everyone with a professional interest in the web will have been aware of responsive design for some time now, but for the uninitiated, responsive design is a means of adapting a single website to all kinds of display devices via CSS media queries. A great example of responsive design in action is the Boston [...]

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Google (not provided): 6 months on

Posted on 28. May, 2012 by .

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Last year’s introduction of SSL encryption led to the creation of a mine field of keyword consuming data “black holes”, much to the dismay of SEO professionals everywhere. Six months on, Google’s (not provided) is still creating a commotion throughout the digital world. Right from its initial announcement, the introduction of SSL encryption has generated [...]

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Do Twitter trends reflect the state of the world? Let’s hope not.

Posted on 16. May, 2012 by .

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As Scotland is the country that puzzled the world when ‘Hurricane Bawbag’ trended worldwide, I think it’s safe to say we’ve all been witness to some questionable trends. Within hours there were ‘I survived hurricane bawbag’ t-shirts for sale online and Scotland subsequently had to explain to the world exactly what a ‘bawbag’ is. The one theme [...]

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Netherlands Advertising Split by Channel 2011

Online Advertising in the Netherlands

Posted on 23. Mar, 2012 by .

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A few years ago the Netherlands was one of the fastest growing online markets. When the recession hit in 2008, this growth slowed, but Holland has bounced back. In mid-2011, comScore cited the Netherlands as ranking number 1 market worldwide in penetration for Twitter and LinkedIn. In terms of percentage of the population online, there [...]

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Keep Calm and Carry On

A Regulated Internet: Online Privacy, Analytics and the Dreaded Cookie

Posted on 15. Feb, 2012 by .

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Or: How I Learned to Stop Worrying and Love the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011! With the introduction of the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations on cookie use and user consent a mere two and bit months away, it’s no surprise that approaches to compliance are a hot [...]

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