Archive for 'Stats & Trends'

Super Bowl XLVI Logo

Why the Super Bowl is an anomaly in today’s advertising world

Posted on 01. Feb, 2012 by .

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Last years Super Bowl drew the highest ever audience for a US TV show. The climax of the American football season in 2011 was watched by 162.9 million viewers, and Super Bowl XLVI is expected to draw around 173 million Americans this Sunday 5th February, smashing the audience viewing record for the third year running. That [...]

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Food Provides Exciting SEO Opportunities

Posted on 06. Jan, 2012 by .

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Last month we talked about Pinterest and potential opportunities for SEO and link building. These kinds of image sharing and bookmarking websites are rapidly becoming extremely popular and authoritative. There are websites that offer a similar service with a more tailored approach. Websites such as Foodgawker and Tastespotting offer users the opportunity to upload images [...]

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Get Ready for Rush Hour – Site Speed Available for All

Posted on 04. Jan, 2012 by .

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Speed.  It is important.  Whether you are starring across from Sandra Bullock in a film about a bomb on a bus or trying to retain visitors on your e commerce site.  Speed is important. Long gone are the days of dial up patience… we want everything and we want it now.  Site Speed is key [...]

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Ultimate Dog Tease – Most watched YouTube Video of 2011

Posted on 20. Dec, 2011 by .

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Ultimate dog tease was shared around the office, and I think I speak for everyone when I say there was not a dry eye in the house. This video has officially been crowned the most watched YouTube video of 2011, commanding over 74 million views. So here’s the ultimate dog tease video in all it’s [...]

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Pinterest and Growing Pains

Posted on 12. Dec, 2011 by .

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Pinterest is a very cool idea. It could very easily challenge Tumblr as a platform for image-centred blogging, with its ease of use and flexibility. What’s more, in the past six months the volume of traffic reaching the site has increased exponentially, having more than doubled since August. It makes bookmarking a broad range of [...]

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Data Quality & Confidence

Posted on 07. Dec, 2011 by .

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Trust, [Noun]  1.  The firm belief in the reliability, truth or ability of someone or something. Trust is a funny thing, it can be difficult to achieve, easy to lose and even harder to get back.  We hear clients regularly complaining of a lack of trust in their web data.  Unlike in personal relationships, trust [...]

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Ear to the Ground Trends: Tablets, Fingerless Gloves, Shavers & More

Posted on 06. Dec, 2011 by .

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An ear to the ground assessment of trends, including touchscreen mobile phones impact on fingerless gloves, shaving in a financial crisis, travel toiletries, and more importantly, the tablet revolution. It’s winter, it’s cold, you’ve gloves and hat on, standing waiting for the bus. The bus is late so you turn to your touchscreen mobile, iPhone [...]

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What’s next… in Social 2011

Posted on 15. Nov, 2011 by .

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On the 10th November we held our third annual Social Summit. Dubbed What’s next… in Social,  we exclusively revealed the results of the State of Social Media Survey, completed by over 1000 UK brands and agencies. The survey, which was produced by Econcultancy in partnership with LBi and bigmouthmedia, provides an insight into the rapidly maturing social media industry. Some [...]

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Google SSL Encryption Update

Posted on 09. Nov, 2011 by .

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Following on from our blog on the 28th October, regarding Google’s intention to encrypt organic searches for all signed in users, it appears that Matt Cutts’ initial prediction that the percentage of keywords reported with (not provided) would be within a single digit, appears to be a little wide of the mark. The graph below [...]

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Google SSL search for all signed in users

Posted on 28. Oct, 2011 by .

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To a chorus of “boos” from the online SEO community, Google announced this week that all signed-in Google user searches would now be encrypted as standard via the https://www.google.com domain, meaning that keyword information will now be stripped from Organic search results. Users of all analytics platforms will no longer be able to view which [...]

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