Archive for 'Stats & Trends'
Posted on 28. Oct, 2011 by Emily Puddephatt.
I’ll admit I am something of a TV addict – American drama and cookery shows being my greatest weaknesses – and like many people I follow conversation online during and after programmes have aired to get a feel for the impression others got of whatever it is we watched together as strangers, miles or even [...]
Posted on 26. Oct, 2011 by Rachael Spowart.
The annual A4U Expo has been and gone, and we are delighted to say that the bigmouthmedia affiliate team attended both days and found it to be another hugely successful event. With informative and interesting sessions during the two days and plenty of networking events to meet affiliates and catch up with contacts in the [...]
Posted on 21. Sep, 2011 by Amy McInnes.
Recently I wrote a post addressing a common client query around industry standard bounce rates. A similar common debate addresses industry standard conversion rates. Once again we find that clients want to know what a ‘good/average’ conversion rate is for their industry sector, which is understandable. Sadly, is not quite as simple as that. To [...]
Posted on 13. Sep, 2011 by Michael Thomson.
They nag you, make you wash the dishes, clean the car, and now they’re dictating what you do online. The spouse, revealed by Gallup is thought to be the most influential decision maker online. So how could websites use to their advantage? Research from Gallup reveals that spouses are the most influential in customer decisions. [...]
Posted on 13. Sep, 2011 by Stephen Connor.
For the third year running LBi/bigmouthmedia and Econsultancy have teamed up to produce the State of Social Media survey which aims to bring to light the latest stats and trends in the social media industry. The survey, which is open until Friday 30th September, takes 5-10 minutes to complete and includes questions about: Social media [...]
Posted on 02. Sep, 2011 by Karoline Spiessl.
Russian search engine Yandex created quite a buzz when announcingthe acquisition of the TweetedTimes last week. Previously when Russia’s leading search engine announced its start-up investment program Yandex.Factory (Russian: Яндекс.Фабрика) in April 2011, the online community was quick to spread the word, because Yandex announced it would financially support not only start-ups in Russia or [...]
Posted on 18. Aug, 2011 by Michael Bochel.
I am sure people, brands and organisations alike would always say they would like more YouTube views for their videos. Of course there are various methods and tactics you could look to employ to achieve this such as social promotion, embedding the videos on your site and getting others to do the same. However, like [...]
Posted on 11. Aug, 2011 by Simon Heyes.
The is part two of my post on near-field communication. Part 1 looks at the key players driving NFC forward, and this post looks at how NFC works, the barriers to success, and the possibilities for marketers and brands. So how does near field communication work? As the name of the technology states, it is [...]
Posted on 09. Aug, 2011 by Simon Heyes.
The is the first of a two part post on near-field communication. Part 1 looks at the key players driving NFC forward, and Part 2 looks at how NFC works, the barriers to success, and the possibilities for marketers and brands. Back in 2006, I was at the checkout of a Tesco store in Edinburgh, [...]
Posted on 21. Jul, 2011 by Michael Bochel.
As a football fan you can’t escape it. Whether it’s Arsenal in the Premier League advertising on their (electronic) advertising hoardings to find them on Facebook or Yeovil Town’s manager using Twitter to scout pre-season signings, football is becoming immersed in all things digital. Roll back to the turn of the millennium; you were participating [...]