Archive for 'Stats & Trends'
Payment Methods in Germany
Posted on 19. Jul, 2011 by Dr. Jan Woratschek.
So far this year, online retail in Europe has been growing at a rate of 18%. The UK, Germany and France are the European countries with the highest online turnover according to a study by the Centre for Retail Research. This figure allures to the fact that internationalisation is becoming an increasingly attractive proposition for [...]
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Using Google Analytics Multi Channel Funnels and Custom Segments
Posted on 13. Jul, 2011 by Luke Maxwell.
”Note: The Google Analytics feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google Analytics is testing the feature and its usefulness to a small group of trusted testers, and have not made any plans or a timeline for a full launch.” Multi-Channel Funnels from Google Analytics are a [...]
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bigmouths attend Marketing Week’s Online Marketing Show
Posted on 04. Jul, 2011 by fionarobertson.
Marketing Week live is a well renowned annual conference that brings together marketeers from all over the country. This year was no different; held at Grand Hall, Olympia the exhibition hall was vast, encompassing all areas including In-Store, Data & Insight. The key area for us bigmouths however was within the Online Marketing Show area, [...]
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The Battle for the Living Room
Posted on 09. Jun, 2011 by bigmouthmedia.
Today’s consumers can choose from an almost infinite range of entertainment sources as multiple screens compete for their attention at home. The television still sits in the corner, but jostling for position alongside it we may also have a desktop or laptop computer, an iPad, a games console and a smartphone. Over this increasingly complex [...]
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The State of the Travel Market
Posted on 17. May, 2011 by anneliritari.
What in January seemed like a great start to the year, with record number of online travel, fell off a cliff in April. The latest data from Nielsen Netview shows that unique audience to the travel category declined by 6% YOY in April. The airline industry saw the largest drop with 26% followed by hotels [...]
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Internet World companies survey #iwexpo
Posted on 12. May, 2011 by Andrew Girdwood.
I spent yesterday at Internet World at Earls Court 2. While I was there it seemed busy and buzzing. In particular I often noticed that the speaking sessions had not only filled every seat in the theatre but had a small crowd gathered around the entrance as people tried to watch from outside. I used [...]
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The Future of Search?
Posted on 18. Apr, 2011 by Simon Heyes.
Since the start of 2011 a lot has changed in the world of search. Many of these changes are likely to shape SEO and PPC strategies for the next few years, and have already started to impact current strategies. Being part of the bigmouthmedia DNA, I know we continually get asked “where is search heading?” [...]
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Why it is Important to Build Trust in International Search Campaigns
Posted on 11. Apr, 2011 by Karoline Spiessl.
When expanding your search campaign to a new digital marketplace, be it mature like the U.S. or more exotic like Asia or the Middle East, you need to do some groundwork before your website is visible in the target countries. This groundwork covers product research, to see which products actually have potential to convert in [...]
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Are sensible passwords really about to be banned in France?
Posted on 11. Apr, 2011 by Andrew Girdwood.
Last week, Slashdot surfaced news about impending and controversial data laws in France with the headline “France Outlaws Hashed Passwords“. They linked to the BBC news story about Google, eBay, Dailymotion and others challenging it. It’s considered bad form to store passwords in plain text. Plain text is unencrypted. It would mean that if your [...]
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Display Advertising – Driving Digital Forward?
Posted on 04. Apr, 2011 by fionarobertson.
The IAB have recently released their online adspend report for 2010 and It makes for some encouraging reading if you work in the digital world. In a nutshell, online advertising spend is up, and a big chunk of it has come from an increase in Display Advertising. In 2009 online spend represented 23% of overall [...]
